November 23rd, 2015

Blogging has gone from being a fun side project for aspiring creatives to an absolute necessity for businesses of all sizes. For many companies, especially small to medium-sized ones, it’s likely to be just about the only web page that is updated with any regularity on their websites. And that’s why you need to be pushing your blogs. With hard work and engaging content, you can morph your company’s blog from afterthought to valuable asset that brings in people to your site.

Do any of these sound like your blog?

Sporadic posts often months apart A once vibrant blog that is now nothing more than digital tumbleweeds blowing by A page that says “coming soon”

We’re not here to judge. However, if any one of these scenarios resembles the current state of your blog, it might be time to do something about it. We know you’re busy and that the last thing you want to do is write about your business but, with content that is carefully crafted and curated, your company will have an unique asset that can help lead your marketing, by establishing you as an expert in your field, and promote sales efforts by driving people to your website.

You’re probably wondering where to begin. Well go ahead and reset the password for your WordPress or Tumblr account, because we have a few pointers to help you get started.

Use your blog to build your brand identity

For small and medium-sized businesses, it can be difficult to build a brand identity. You have your logo and colors, but what does your brand consist of beyond that? What is its personality, what characteristics does it have, and what is its tone? These are just a few of the questions you need to consider before you begin writing your blog posts, or having someone else write them for you, of course, which is a good option for busy business people.

A blog that reflects the personality of your business helps to give you a brand identity in the minds of readers by letting them know just what your company is. A hardware store is most likely going to want the contents of its blog to be straightforward, reliable and no-nonsense, while a marketing company is likely to have a blog that shows off its creativity, playfulness and skill at design and wordplay. This is your chance to develop your company’s identity, and explore just how you wish to be perceived by online readers.

Tip: Before starting to write posts for your blog, picture your business as a person, and write down what this person would say and how they would say it. This should be used as the foundation for each and every blog post.

Create a strategy and schedule for your blog

A clearly defined schedule and game plan for your blog will help make sure that once the ball starts rolling, it keeps rolling. Your goal from a scheduling perspective should be to have at least one new post a week. More is always better, but weekly posts will at least let both readers and Google know your site is still active.

In terms of a blogging strategy, don’t feel like every post needs to be a second coming of The Odyssey. Sometimes all you need to do is come up with a quick tip, or share a video you think is useful to people visiting your website. Varying the the length and type of content featured on your blog is a good way to keep things fresh.

Tip: At the start of each month, you should come up with blog topics and a deadline for each post. This should help make sure content is always going up on your blog.

Lead and inform, but do not sell

One of the biggest challenges for small and medium-sized businesses with a blog is to keep the content related to your company without putting on the hard sell. Realistically, the goal of your blog should be to point people in the direction of your business without pushing them into buying something. They should be able to reach that conclusion organically.

Let’s use an auto parts store as an example. A blog on the quality of the windshield wipers it sells is unlikely to generate a lot of interest. That’s because it is not something that resonates with a lot of people. A post on the dangers of driving with old wiper blades, however, will help get readers more interested in investing in new blades. And the good news for them is that they can purchase new wiper blades right, without even having to leave your website.

Tip: In addition to creating informational posts, don’t be afraid to add blog posts about your employees, especially if you do not have dedicated staff pages on your website. This can enable people get to know the names and faces behind your business, and help potential customers to feel more comfortable with your company as a whole.

You made it to our blog, so there must be something to this whole blogging thing. Get in touch with us if you want to know more about how blogging, or any other technology-related tools, can help add value to your business. And of course, feel free to keep reading our blog while you’re here!

Published with permission from TechAdvisory.org. Source.

November 16th, 2015

You have finally decided your small or medium-sized business is ready to utilize Business Intelligence (BI) software. This is a big step for your company and one that must be approached with diligence. If you are not careful the cost of BI software, not to mention training, could far outweigh the actual benefits you end up receiving. However, with thoughtful BI planning, you are likely to see results you would have never thought possible.

Quite a few business owners see other companies using BI software and tools successfully and hope to emulate those results. Unfortunately, BI goes far beyond installing a program on your employee’s computers and expecting them to churn out results because of it. In fact, without proper planning in place, you could end up losing money on your BI investment.

If you’re ready to bring BI software and tools to your small or medium-sized business but aren’t quite sure what your should be looking for, here are four things you need to consider during the planning process.

What data do you need to know

BI software is great at helping you obtain data and presenting it to you in all kinds of different ways. But it’s only helpful if you can actually use the information. Too many businesses jump on the BI software bandwagon because they hear about the great results other companies have achieved using these tools. However, if you don’t know what information you’re looking for or how to use that data to your advantage, BI software essentially becomes a toy for you and your staff to play with.

That’s why you need to fully understand what information and data your business needs before implementing any BI software. This will help you pick the best tool for your needs and then utilize it to great effect.

Create specific goals

When you are planning to implement BI software it is vital to have a specific endgame in mind. Increasing profits sounds great but it’s hard to utilize BI effectively when tackling a goal of that magnitude. Instead focus on performance metrics you can measure like higher closing rates or more online conversations. This will help make your planning easier and allow you to find the BI tools required to reach those goals as well as track your progress along the way.

Think about today and the future

It is important to not only think about BI software in correlation to your short term goals but your long term ones as well. You want to make sure your BI software is useful both now and in the future. Find something that can grow alongside your company over the long haul. You don’t want to constantly be changing or adding on to BI tools unless it is absolutely necessary. If possible, find BI solutions that are scalable and flexible so they can help over a longer period of time.

Keep it simple

Sometimes the desire to know more about your company can see you end up overloading your staff and employees with complex toolsets and data. The goal, especially for small and medium-sized businesses, should be data that is quickly accessible and easy to comprehend. This will allow you and your team to make speedy and informed decisions. Convoluting the process with unnecessary information or complicated process will only serve to negate what you are trying to do by installing BI software in the first place.

BI tools and software are designed to help you work smarter, not harder. When you plan to bring them to your company, this is something you will want to keep at the forefront of your decision making process.

If your company is looking to start utilizing BI tools, our team of experts can help. Together we can create a BI plan that works best for your business.

Published with permission from TechAdvisory.org. Source.

November 9th, 2015

164_A_SMFor many business owners who have dabbled in social media, they may think their efforts have been in vain and growing a large social media presence is impossible. They may go as far to believe that social media simply doesn’t work, especially when you don’t have an exciting brand like Nike or Google. The truth is you can succeed with social media, even if you have a boring brand. And here is one company that is doing just that.

Owning a “boring brand” is not an excuse for a poor social media presence

You've probably heard of 3M but may not know exactly what they do. However, there’s a good chance you may have some of their products in your house. If you have Ace bandages, Scotchgard, or Post-it notes lying around your bathroom or home office, then you are guilty of being an owner of 3M products.

So when it comes to social media, why does this company matter? Simple. They have 121,000 followers on Twitter, which may sound pretty remarkable when the name of this brand isn’t Apple, BMW or Taylor Swift. So how does a company like 3M succeed? Here are a few things they do well, and you can do too.

Invest in people

If you’re the sole person shooting out tweets, updating the status of your business’s Facebook page or writing articles to post on Linkedin - all while you’re trying to run your business - it’s no wonder your social media presence is failing. You know as well as anyone, that you don’t have the time for it. And for this reason, it’s impossible to put your full effort into growing a social media presence. So why not hire at least one expert (or maybe a few) to manage it for you? You’ll likely see a noticeable uptick in your followers. And even better, you’ll no longer be distracted with social media, and can focus on growing your business. What’s not to love about that?

As for 3M...you may wonder, how many people do they employ to manage their social media presence? The answer is about ten, which is a very tiny percentage of the 90,000 employees who work there. Obviously, with 120,000 followers, their efforts are paying off.

Shoot for more content over quality content

Quality content is undoubtedly important, but quality should not be an excuse to avoid publishing content. As a business owner, that means you can’t review and approve every post and article that goes out. You need to trust your social media team to do their job. What’s more, you may fear that your team could commit some social media faux pas and accidentally publish content that outrages some of your followers. Here’s a news flash for you: it’s likely going to happen at one point or another. 3M publishes content quickly. Do you think they’ve posted content that some of their 120,000 followers have disagreed with? Of course they have. When you speak to the masses, there is no way to please everybody. So sit back, accept it and trust your social media staff. Mistakes will happen, but nothing engages your followers more than fresh, timely content. That is except for this last pointer...

Ask questions

Many social media platforms are all about engagement. If you’re aiming for more followers, you need to engage your customers and prospects. And a perfect way to do so is to ask questions. Not only does this create a connection between your brand and your customer, but it also attracts new followers. 3M posed the question, “what does science mean to you?” to their Twitter following with some incredible results. The tweet generated more than 500 favorites and 200 retweets. This is an example of the power of a question. So when it comes to social media, remember to ask questions, respond and engage. This is what many of the platforms are designed for.

What it comes down to is that your business already provides value and improves your customers’ lives in one way or another. If it didn’t, no one would buy from you and you wouldn’t have a business to begin with. So leverage that value and educate your customers on social media. You are the expert, and there are people out there who are interested in what you have to say.

For assistance with your social media presence or any of your IT needs, get in touch with our experts today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
November 2nd, 2015

As it is only a matter of time before the first winter storms hit in many places, you might want to consider taking a look at your company’s business continuity plan. Each year heavy snowfall and other weather-related incidents interrupt services and cost businesses money. One way to prevent this from happening is by communicating with clients and staff before a storm hits, in order to ensure everyone is prepared.

While weather varies drastically depending on where you live, nowhere is immune from inclement conditions during the winter. It’s only a matter of time before your local weatherperson appears on TV warning you to brace for yet another “Storm of the Century”, and in turn everyone whips themselves into a frenzy preparing for the worst-case scenario.

However, you shouldn’t just be focusing on your personal affairs; you need to make sure your business is ready as well. Even if the forecast doesn’t turn out to be accurate, it’s always better to be safe than sorry. For this to happen, you will need to stay in constant contact with both your employees and customers before and during a storm to make sure they know what to expect. Doing this will help limit interruptions and make sure clients can adjust the expectations they have of your business. Here is how you can use communication technology to prepare for any possible service interruptions caused by bad weather.


The great thing about technological advancements over the past few years is that they allow for many employees to work from home, or from anywhere that has an internet connection. However, they must be prepared to do so. That means you should be letting employees know that there is a chance they might be working from home three or four days before a storm is due to hit. During this time, have your IT department or provider check with those employees to ensure they have the capabilities to work from home, even if it is in a limited capacity.

During this time, designate certain employees as flex workers if you can’t determine just how bad the weather will be the next day. This means that they will check the weather in the morning and come in if it is safe. They will also be in charge of informing other employees whether or not they will need to come into work.

Finally, make sure there is an updated spreadsheet or file with all your employees’ contact details, and that this is available to those who may need it. It is important that each person at your company is able to be reached via multiple channels, because you never know which services a storm may knock out. Having this ready before anything happens will allow for more efficient communication during inclement weather.


Your customers depend on you, and it is absolutely vital that you keep them informed of how the weather situation will affect your business. One of the easiest ways to do this is via social media. In the days leading up to the storm, let your followers know that you are keeping an eye on the situation, and provide contact information for someone at your company who can give them additional information if needed.

If your business will have to close because of bad weather, it’s good practice to announce it as far ahead of time as possible. Ideally this will be done on the night before or, at the latest, early in the morning of the closure. You don’t want customers trekking in three feet of snow to get to your shop or office, only to find out it's closed.

Make sure you get in touch with clients right away to inform them of any delays that might occur in delivering goods or services because of the office shut-down, and give them an estimate as to when your business will be fully operational again. Just because you aren’t responsible for the weather doesn’t mean you can stop being accountable altogether. Staying ahead of the game will prove to clients that your company is organized and prepared for anything.

Of course, communication is just one part of a comprehensive business continuity plan. Contact our experts today and find out how we can keep your company functional no matter the weather.

Published with permission from TechAdvisory.org. Source.

November 2nd, 2015

When asked about the future of enterprise technology, the chief executives from two of America’s largest companies agree that it is personalization.

According to a recent New York Times (NYT) report, Tim Cook of Apple and Jeffrey Immelt of General Electric forecast that business technology will take a lesson from consumer Internet by using data to tailor the tech experience for businesses.   

Sinu noted in past blogs that Apple is aspiring to grow sales with new commitments to enterprise technology (see OS9: Apple eyes enterprise and Apple-IBM partnership promises new enterprise solutions).

Cook reaffirmed that position at a recent conference for Box, an online storage and collaboration tools company: “We want to make tools to help people change the world, and that means being in the enterprise.” 

Cook also noted that the world has changed over the past decade and “there aren’t nearly as many ‘consumer’ and ‘enterprise’ products—instead, corporate and BYOD buyers just look for the best tool for the job,” reported TechRepublic.

GE’s Immelt endorsed that viewpoint, reports the NYT: “Industrial companies have yet to feel the benefit of the Internet the way consumers have… We’re just getting started.”

Google and Facebook deliver ads based on your recent Internet activity and social behavior, and iPhone tracks your location and can conveniently suggest local businesses. In the battle between privacy and convenience, personalization has won in consumer tech. GE and Apple seem to be betting that it will be the same for enterprise.

“We can now track every jet engine separately throughout its life,” Immelt said in the NYT report, “giving each one the machine equivalent of a Facebook page, which states where it is and how it is ‘feeling,’ making maintenance more efficient.”

The NYT report also noted that Apple already uses personal identification and location awareness, and office apps exist today that interact with people depending on location and job status. 

But data security remains a real concern for the majority of business owners (August 2015 SurePayroll Small Business Scorecard optimism survey), and the market has responded. The Wall Street Journal reports, venture firms invested $1.2 billion in cybersecurity startups in the first half of this year.  

Even with all the new security tech companies trying to assuage their fears, the question is whether business owners will be willing to share the amount of data needed for the type of personalization Apple and GE envision. It will likely depend heavily on where the burden of liability lies when data security breaches occur. In the meantime, business owners will continue to walk a tightrope between data security and providing employees the tools and conveniences they are used to from consumer technology.

Topic Articles
November 2nd, 2015

By Luis Cosme, 
VP of Managed Services

Mac users have waited anxiously for Office for Mac 2016 (the previous version Office for Mac 2011 was released in October 2010). While Office 2016 has been praised as the most robust Office version so far with a number of improvements, it comes with several limitations and bugs that have not been fixed as of the posting of this article. For this reason, we recommend against upgrading until these issues are worked out.   

We have found several major problems or limitations with Office 2016 for Mac. For example:

  • Outlook for Mac 2016 is not compatible with Exchange 2007
  • When using Office 2016 for Mac, it’s not possible to export data or import email from a PST (Outlook personal data file) into an existing profile
  • Many people have reported issues with online archiving in Microsoft 365 including the inability to move or copy folders between online archive and mailbox, cannot move multiple items at the same time or search mailbox and archives simultaneously
  • A full list of Microsoft’s Office 2016 ‘known issues’ can be found in this Microsoft Office KB article 

We also recommend waiting to install El Capitan, Apple’s latest operating system (OS X 10.11) which was released in September. For the past three weeks we’ve seen reports of Office 2016 for Mac crashing when using El Capitan when there is more than one app open. While the most common complaints are concerning Outlook, many Mac users have reported that even Excel and Word have problems after El Capitan is installed.

Microsoft released a statement several weeks after the release of El Capitan stating: “We have isolated the hang after crash/force quit that impacts all Office 2016 apps as well as Outlook 2016 repeated crash after launch. We are working with Apple on a solution, please stay tuned,” wrote Microsoft program manager Sunder Raman in a customer support post.

“Microsoft seems to be taking long in providing a fix for this, and Apple doesn’t seem to have any comments yet, but rest assured, the two tech firms are working together to resolve this case,” reported TechTimes.

On October 21, Apple released an update for El Capitan (OSX 10.11.1) stating that it “improves compatibility with Microsoft Office 2016” and provides a number of other improvements and fixes. “We’re currently uncertain if this resolves all of the issues reported and monitoring the situation closely,” said Apple.

In the meantime, we recommend, as with any new software updates, that you wait to install them and consult with Sinu to make sure your current business solutions are compatible and productivity unaffected. 

Topic Articles
November 2nd, 2015

by Larry Velez, co-founder and CTO

Many Sinu customers have asked us about web development. There are a number of good platform options out there (see Sinu blog for more info on website builder solutions), so I would evaluate which platform is right for you based on hosting costs, functionality, and pre-designed templates. Once you have decided on a platform, look for a developer from that ecosystem.

Several website builder solutions have lists of development shops that they recommend for their specific platforms. There is a long list of impressive SquareSpace development shops to choose from. Wix provides a list of recommended developers, showcases designs, and you can even get a free quote at WixArena. The Code Poet Directory from Automattic, the company behind WordPress.com, lists enterprise-level WordPress professionals, web designers, and developers.

There are also many purpose-built platforms catering to specific industries. For instance, with NationBuilder you can build a website for a nonprofit or political candidate with built-in tools to facilitate fundraising, grassroots engagement, and letter-writing campaigns. NationBuilder has published a list of several developers for you to select from.

While Weebly does not have a published list of recommended developers, earlier this year the company launched an enterprise platform that combines the drag-and-drop website creation service they are known for with enterprise functionality. Features include a robust permissions system and administrative controls, as well as a suite of APIs that give enterprise customers the ability to integrate Weebly into their existing applications. Weebly is targeting a number of specific industries with its enterprise offering, including real estate agencies, franchises, and educational institutions.

PageCloud is one of the newest web builder options. Photo from TechCrunch Disrupt NY 2015. PageCloud is the newest and, in my opinion, the most impressive of website builder solutions. PageCloud could be a game changer for web development because designers can use Photoshop to build websites without a developer. The company is launching this fall, and are taking pre-orders, so we will watch closely how the ecosystem develops.

The bottom line is that you don’t have to build a custom-coded website that only one developer can work with and you should use a developer with experience in the website platform you select. It is like a car… you probably don’t want a custom-built car because it’s expensive and hard to find someone to work on it, and you probably don’t want a Jeep mechanic working on your Volvo. And you definitely don’t want your cousin’s friend trying to replace the timing belt!

Topic Articles
October 26th, 2015

164_A_SecWhile small businesses lack the big budgets of their enterprise counterparts, that doesn’t make security any less of an issue for SMBs. In fact, small and medium businesses are more and more often the target of cyber criminals precisely because they generally have fewer security measures in place. So to ensure your business has enough security to stay protected, here are a number of rules every SMB should follow to keep themselves secure.

Recognize where your most critical data lies

Is it in the cloud? Hard drives? Backup disks? Mobile devices? Whether or not you have the budget and resources to adequately secure all of your data, the critical data that your business relies on must be sufficiently secure. If you’re unsure of what that is, ask yourself which data you would need to access within 24 hours of your business suffering a major disaster, in order to ensure your operations remained up and running. Once you’ve answered this question, talk with your IT managers to determine the security measures that need to be implemented to protect your most vital data.

Learn the basics

After you’ve bulletproofed your critical data, it’s time to arm your network with the basics. If you haven’t already done so, ensure that you have anti-malware protection on servers and endpoints, and firewalls for both wireless and wired access points.

If you have the budget, it’s worth seeking outside counsel from an IT expert fluent in today’s security best practices. They’ll ensure your business is protected from the latest cyber threats. However, if you don’t have the budget, then it’s time to take matters into your own hands. Read up on security trends, join technology networking groups, and ask your fellow business owners about their own IT security policies.

Cash a reality check

Bad things happen to nice people. Tornadoes, fires, thieves, and faulty technology couldn’t care less about how your business donates to local charities and supports your community’s youth sports clubs. What’s more, hundreds of small businesses across the country suffer severe data loss each year. Ignorance and turning a blind eye will not protect you, so make a wise decision and automate your data to be backed up daily. This allows your business to remain in operation if you’re hit by a security breach.

Dispose of old technology properly

Whether it’s a computer, server or tablet, any device that stores data on it must be properly disposed of when it conks out. Specifically, the hard disk must be destroyed completely. And remember, proper data disposal is not only limited to technology, as critical information is also revealed on paper files. So if you’re migrating the content of physical documents to the cloud, make sure to shred the paper versions too.

Mind your mobiles

The mobile age is here, and along with it come employees who may access your business’s critical information via their smartphones, tablets and other mobile devices. Recognize that many of these devices have different operating systems that require varying security measures. You and your IT manager should be aware of this, which leads to our last point...

Think policy

Have a policy for all your company’s devices. If you don’t inform your employees they shouldn’t access company information via their phones or tablets, then they’ll likely assume it’s okay to do so. But thinking policy doesn’t pertain only to mobiles. You should also determine acceptable online behavior for your employees, as well as how data should be shared and restricted. Put this in writing, and then have your employees read and sign it.

Of course, it’s not always wise to be overly restrictive. Rather the point is to have policies in place and make everyone in your organization aware of them because if you don’t each staff member will make up their own rules.

Are you concerned your business’s security isn’t up to par? Need the guidance of a seasoned IT provider who specializes in security? Talk to us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
October 19th, 2015

164_A_ProdTechnology can bring a world of productivity and ease to your business, but it also comes with many disadvantages. If you don’t use technology wisely, it can become a constant distraction that prevents your business from moving forward. So how can you use technology more effectively? And what are the IT issues that are holding you back? Let’s look at four of them.

Broken Flow

To grow your business, boost profits, and create a valuable product that people will love, you need to develop an extreme amount of focus. Psychology refers to a process known as Flow, where the brain gets into a positive psychological state and people not only become incredibly productive and creative, but also perform at their best. They achieve both quicker and higher-quality results. In fact, a study by the global management consulting firm McKinsey & Company revealed that top executives were five times more productive when they were in a state of flow. So what does this have to do with IT? Technology that constantly breaks or malfunctions will prevent you and your employees from getting into a state of flow.


Let’s face it, broken technology is a distraction for many small to medium-sized business owners and their employees. And between the daily onslaught of internal email, social media, and meetings, staff are already distracted enough. If you throw faulty internet connections and servers into this equation, it obviously makes the problem even worse. One researcher from the University of California even found that once an employee is interrupted from their original task, it can take around 23 minutes for them to return to it. That adds up to not only a whole lot of wasted time, but also wasted money. Do your business, yourself, and your employees a favor: get your technology working seamlessly, because it’s one less distraction for your staff to deal with. An MSP can help.

Lack of expertise

People are most productive when they focus on what they do best. If your staff is not equipped to handle your IT problems, they shouldn’t be dealing with them. And if IT issues are killing your productivity on a daily basis, then your tech department is likely understaffed or not knowledgeable or effective enough to handle your problems. This is where an MSP can come in. MSPs focus on cleaning up IT issues for dozens of companies day in, day out. This is all they do, and that means they are specialists. So why not hand off the chore of technology to someone who knows what they’re doing? Then you can focus on what you do best: managing, leading, and growing your business.


As already mentioned, email is undoubtedly a distraction that is a bane for many modern-day businesses. Email can consume you and your employees’ day if you let it. So doesn’t it make sense to try and get it under control? A few ways you can do that include checking your email only at specific times of the day, unsubscribing from email lists that you don’t often use, and signing up for email and spam protection with your local MSP - who can help you keep the unnecessary emails out of you and your employees’ inboxes.

If you’re interested in learning how an MSP can help resolve your technology problems, get in touch with our experts today. We have a staff of seasoned professionals who have the singular focus of making your technology run seamlessly. And we’re ready to help your business become more productive.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
October 12th, 2015

BusinessValue_Oct12_ACreating an effective search engine optimization (SEO) strategy for your business’s website is a must if you want to establish a solid online presence. While this concept is nothing new, it is often overlooked by businesses. They resort to crude SEO practices that, far from being efficient, actually get their website into hot water with major search engines. With that said, you need to avoid falling victim to these common SEO mistakes.

You skip the keyword brainstorming phase

This is perhaps the biggest mistake you can make in your website creation plan. By not spending time on researching relevant keywords from the start, you are missing out on the opportunity to potentially generate a large amount of traffic. Without a comprehensive keyword list in hand, you will find it hard to add more keywords as your website grows and gains more authority.

Your content has too little or too much text

There’s no fixed formula when it comes to the length of your content - the number of words can vary greatly depending on your audience and the type of your website. The general rule of thumb, however, is to write content that is valuable for your visitors. Make sure your pages only contain relevant information, and don’t try to cram text just to put more copy on the page, because search engines will have a hard time identifying relevant content.

You’re using black-hat SEO techniques

It may be tempting to go after cheap practices that promise quick results, also known as black-hat SEO techniques. These methods include keyword stuffing, hidden keyword text, link buying, and so on. Some of these techniques may actually work, but only in the short run. Search engines are aware of black-hat schemes, and are continuously improving their algorithms to weed out websites that don’t abide by their guidelines to deliver the best user experience. So it’s best to focus your efforts on building a clean and stable SEO strategy.

You’re expecting quick results

Success doesn’t come easy in the SEO world. Ranking high in search results necessitates spending a substantial amount of time and effort. Don’t expect to earn a position on the first page of search engines immediately or overnight, because it will likely take months to see results. Be patient, and focus on creating great content and abiding by SEO best practices.

You’re not using blogging as a strategy

Most businesses don’t really have the chance to update their website often. Why? Because they can’t really update their “About Us” or their service pages as frequently as they would like - so their websites are just going to stand there dormant and outdated. The problem with this is that search engines don’t like inactive sites. If you have a blogging strategy, however, you have the opportunity to add a page, or pages, to your site at least once a month, if not once a week or better yet daily! The more new pages you add to your website, the more chance you have of getting higher rankings, which translates into more traffic and more leads.

Your website has an inefficient structure

Without a good website structure strategy, you’ll have a hard time trying to organize new categories, as well as information and promotional pages. Having a bloated and scattered site structure won’t do you any good when it comes to SEO, because you’ll only make it harder for visitors to navigate around your website.

You’re not going responsive

Search engines are now taking responsiveness into account when determining rankings. A responsive website adapts its page layouts to fit all screen resolutions and sizes, whether it’s being viewed on a desktop computer, laptop, tablet, or smartphone. You can greatly enhance the user experience and decrease bounce rates (the percentage of visitors who leave the website after visiting only one page). So if your website is not mobile-friendly, then it’s time to seriously consider a responsive design.

There are so many factors involved in search engine rankings, some of which are beyond your control. The important thing is to avoid making these SEO mistakes, and you’ll be on your way to online success. Want more SEO tips and techniques to add value to your business? Get in touch with our experts today.

Published with permission from TechAdvisory.org. Source.