Blog

The right social media platforms for SMBs

February 24th, 2017
The right social media platforms for SMBs

Social media marketing is tricky, to say the least. It’s difficult to allocate the resources that create the desired effect, especially when so many platforms are available. Facebook might be the biggest name in the industry, but that doesn’t mean it will suit your organization.

What exactly is preventive cyber-security?

February 15th, 2017
What exactly is preventive cyber-security?

There has been a movement among technology providers to promise “proactive” cyber security consulting. Small- and medium-sized businesses love the idea of preventing cyber-attacks and data breaches before they happen, and service providers would much rather brainstorm safeguards than troubleshoot time-sensitive downtime events.

G Suite vs. Office 365

February 10th, 2017

2017February10_Business_AGoogle and Microsoft have both set impressive milestones in the tech industry. These industry giants continually roll out innovative solutions that simplify the lives of users around the world, especially with G Suite and Office 365. This raises a question: Which is a better option for your business?

Cost and commitment
G Suite offers two pricing plans: $5 and $10 per user per month.

IG Stories: redefining online marketing

February 6th, 2017

2017February6_SocialMedia_ASince it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories.

Small businesses have edge with consumer trust

February 1st, 2017

Americans trust small businesses. In fact, they are three times as likely to express confidence in small business as they are in big business, according to a recent Gallup poll. With 68% percent (up 1% from 2015) of U.S. adults report having "a great deal" or "quite a lot" of confidence in small business, it gives them a huge edge over big business which dipped to 18% (down 3% from last year) in the poll for similar confidence levels.

Browsers leak sensitive info to hackers

January 27th, 2017

2017January27_Security_AThe Autofill feature fills a void in the web browsing habits of many. It eliminates the need to enter all your details when logging on your social media accounts or when checking out your basket after e-shopping. On Chrome and Safari browsers, however, danger lurks when you rely too much on autofill.

Why your business needs CRM

January 26th, 2017

2017January26_Business_AThe right technology investment can lead to business success. With customer relationship management (CRM) software at the helm of your sales and marketing efforts, you can nurture long-lasting business relationships and improve your bottom line. If you need a little bit more convincing, we’ve compiled five more reasons why your business needs CRM.

Grows with your business
The ol’ Rolodex may have been useful for managing a few clients, but you’re going to need a better solution if you plan to maintain relationships with hundreds, possibly thousands, more.

Cyber security and managed services

January 12th, 2017

2017january12_security_aCyber security is something you hear about a lot these days. Sometimes it’s thrown around to scare business owners, other times it has proven to be a cautionary tale, one that small businesses can learn from to fend themselves from online threats that can leave devastating impact.