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May 20th, 2015

164_Prod_AWith social media distractions, difficult-to-monitor remote employees, and increasing numbers of staff working on personal tasks at the office, achieving maximum team productivity can seem virtually impossible. So what can the business owner do? Here are a few tips that are sure to have your staff more focused and producing results.

Set clear goals

In order for your employees to produce results and reach their productivity potential, they need to know what is expected of them. At some organizations, it may be perfectly acceptable to spend one hour surfing the Internet everyday and seven hours working; or it may be considered normal to count a lunch break towards the eight hours worked. The truth is that more and more employees are bouncing between jobs from company to company, and each organization has a different set of standards and expectations. If it’s not communicated to your employees what yours are, you can be certain that they’ll make up their own.

Additionally, your employees need to know what results you expect them to produce. Maybe that means they need to sell a certain volume of products each month, or maybe it means they need to consistently score a four-star customer satisfaction rating. Whatever it is, your employees need to be aware of your expectations and have some sort of goal to shoot for. This gives you a way to see the results each employee is producing. Then you can try to find a solution to increase the productivity of your lower performing staff.

Be personable with your employees

Have you ever had a boss that rarely interacted with employees and that everyone feared? Maybe he stayed locked away in his office most days or ignored staff members as he quickly strode through the office never cracking a smile. Do you think employees want to produce results for a boss like this? They might, but it may be out of fear of losing their job rather than genuinely wanting to help that boss and the company at large.

Interact with your employees. And not only about work. Ask them how their weekend was. Find common interests to talk about. Take the time to get to know them. It’s easy for employees to not produce results or care about their job if the business owner is unapproachable and distant. On the contrary, if the owner is personable and friendly with staff, it is harder for an employee to slack off and not commit to the company’s growth. It’s natural for employees to work harder for a person they know, rather than one who’s “all business” and persistently unavailable.

Listen to your employees’ feedback

To go along with being personable, take the time to gather and listen to your employees’ feedback. If you show that you value their opinions, they’ll feel part of the team and organization. When this happens, they’ll be more committed to your goals and will want to see the company succeed as much as you do.

Of course that doesn’t mean you need to take every bit of employee feedback and run with it - it simply means keeping an open mind. Your team will respect you more and work harder for you as a result.

Provide reliable equipment

This is a no brainer. But if an employee doesn’t have the reliable equipment and tools to complete their job, their productivity levels will plummet. A broken computer, crashed server or faulty Internet connection will have your staff twiddling their thumbs and playing with their phones in no time. If it’s your technology that’s the culprit in this situation, Managed Services represent an exceptional solution to prevent your IT from ever breaking down in the first place. What does that mean for your staff? Less downtime, more productivity and more results.

Interested in discovering more ways to boost employee productivity? Want to learn how Managed Services can ensure the reliability of your IT and prevent downtime? Contact us.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
May 13th, 2015

164_Security_AWhile many IT providers often tout the revolutionary benefits of the cloud, very few address the security aspect of it. But the fact of the matter is that when you’re using a cloud service, you’re moving information out of your hands and into those of a third party. So doesn’t it make sense to take precautions? Dropbox alone has previously had the accounts of nearly seven million users hacked. That being said, it’s wise to take precautions and ask the right questions of a cloud computing provider. That’s why we’ve compiled a list of actions you can take to ensure security when you're in the cloud.

The cloud is playing more and more of a significant role in business. Yet, as more companies jump on the bandwagon, very few of them seem to be taking cloud security seriously. According to a recent survey, the "Security of Cloud Computing Users Study" , only 50 percent of those surveyed had investigated the security of the cloud services they used.

To ensure you put in place proper security measures when beginning your cloud venture, here are five actions every small business owner should take.

Ask your IT provider what cloud security policies they have in place - this is probably the single most important security measure you can take. Find a trusted IT provider and have a candid conversation with them about their cloud security policies.

Ask where the location of the physical cloud servers are - when you have “the conversation”, don’t forget to ask about this. Believe it or not, some cloud servers may not even be stored in your own country. Wherever they are, it’s wise to make sure they’re located in a safe data center area with proper security afforded to them.

Create unique usernames and passwords - your login credentials represent one of the cloud’s main security vulnerabilities. Take the time to come up with a better password than “12345” or “football.”

Use industry standard encryption and authentication protocols - IPsec (Internet Protocol Security) is a reliable technology choice.

Encrypt data before it’s uploaded to the cloud - whether you do it yourself or your cloud computing provider does it for you, this is a must to ensure security.

When it comes to trusting the security of a cloud service provider, transparency is key. The provider should take security seriously, be able to explain their security policies clearly, and be willing to answer any questions. If they can’t do one of these, it’s a clear sign of a red flag.

Are you ready to talk cloud security and transition your business into the cloud? Call us today. We’re happy to answer all your questions.

Published with permission from TechAdvisory.org. Source.

Topic Security
May 12th, 2015

BusinessIntelligence_May12_AMost companies measure and gauge their performance and success by analyzing data. And the fact that we humans are visual creatures means our ability to interpret visual data tends to be far greater than with written words. This is the reason most businesses turn to dashboards as a business intelligence tool to present data in a way that’s easy to understand. Dashboards have become a critical part of any analytics process. Here are some common uses of dashboards across various business functions.

Marketing insights

The marketing department in an organization typically analyzes a significant amount of data from various channels. Whether the purpose is to forecast monthly sales, predict trends, or build marketing strategies, marketing officers need to compare, sort, and analyze raw data in order to present it in an understandable format using dashboards. Once raw data has been polished into meaningful information and presented to business executives, key decision makers are able to make choices based on that information.

Tracking sales opportunities

Sales dashboards are perfect for tracking various products and services throughout their lifecycle. With sales dashboards, you can identify sales opportunities by monitoring top-selling products and comparing the growth in revenue on a periodical basis. The implementation of sales dashboards eliminates the need to spend hours manually entering data and preparing sales reports, spreadsheets, charts, and manual data.

Social media management

There’s more to social media management than posting regularly on your business’s social media accounts. And in most cases, the default dashboard offered by your social media platform doesn’t give you a deep insight into your social media campaigns. What’s more, managing multiple social media accounts can quickly become a cumbersome process since you have to use several login credentials. That’s where dashboards come in. You can manage your accounts all at once through a comprehensive social media dashboard, saving you valuable time and effort.

Financial reports

Presenting financial data is so complex that, if not handled by competent employees, will often lead to misinterpretation and misunderstanding of critical data. Dashboards make creating financial reports much easier, and financial analysts can take advantage of dashboards to display sensitive data in a comprehensible graphical format - be it customer invoices, progress toward revenue goals, or business expenses.

Project collaboration

Businesses of all sizes require their employees to collaborate on projects, whether it’s on-site or online. Project supervisors need to get their teams together, in order to give them an insight of the projects’ requirements, deadlines and responsibilities, and to learn about the projects’ progress. With the help of project collaboration dashboards, members will see the complete workflow of the project, allowing for a more efficient and collaborative working environment.

Dashboards can truly take away the complications of presenting complex business data. If you’re looking to implement business intelligence tools to simplify your company’s data analysis process, drop us a line today and we can help.

Published with permission from TechAdvisory.org. Source.

May 11th, 2015

SocialMedia_May11_AIt has surely been a long time coming, and now it is official - the days of advertising-free conversations on Facebook Messenger are numbered. The social networking giant has confirmed that its private messaging service, a recent addition to its suite as a standalone app, is to become supported by advertising. While the move is unlikely to prove popular with ordinary users, it marks an interesting development for social media observers and presents new marketing opportunities to businesses. Here’s what you need to know.

As well as Facebook Messenger, which the company has definitively announced will feature advertisements, it looks likely that WhatsApp will also become ad-supported. Facebook acquired WhatsApp in February 2014 for $22 billion, despite the company only generating 2013 revenues of $10.2 million and overall making a net annual loss of $138.1 million. At the time, Mark Zuckerberg indicated that the company would not seek to monetize either service until they had reached a billion users, while WhatsApp founder and CEO said that the plan remained for the app to focus for several years on growth rather than monetization.

The latest announcements appear to signal a change in those tactics. While there has so far been no concrete decision on the form that advertising in either app would take, the intention appears to be for Facebook Messenger to test the water, with WhatsApp following its lead once a successful formula has been found. Executives have suggested that they wish to explore alternatives to conventional banner ads. They have also reinforced the message that the two apps, which seek to serve different purposes and audiences, will remain independent of one another.

The sheer number of users now communicating on the WhatsApp and Facebook Messenger platforms each month is testament to the value that Facebook could drive from placing advertisements on the services. Unlike its main site, which serves advertisements, the Facebook Messenger app currently makes no profit. Until now, WhatsApp’s only revenue stream has been the nominal $0.99 annual subscription fee it collects from users after a year’s free trial - and the service remains completely free in developing countries outside of Europe and North America. But for businesses, too, the potential of advertising on Facebook Messenger and WhatsApp provides exciting new marketing opportunities and the chance to interact more closely with both potential and existing customers.

Learn more about using Facebook and other networks - both for advertising and wider social media marketing - to grow your business; give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 6th, 2015

Productivity_May6_AIt’s late afternoon - you’re working on your desktop computer, providing live support to one of your clients. Suddenly your screen goes black and your Internet connection drops. Too bad your IT department announces that it will take several hours to restore power. Sometimes disturbances like sudden power outages can impair your business reputation and productivity. Consider applying the following tips to keep your productivity humming during power blackouts.

Install a UPS for each computer

A UPS (uninterrupted power supply), is an alternative, emergency power source. During a power outage, your computer will turn itself off automatically as there's no power. UPS prevents that by running your computer off its own battery. If you’re working on a file when a power blackout occurs, UPS is especially helpful. It can only buy your computer a few minutes of time at most, but that’s enough time to save vital files and power down. If you still need Internet access, try another method we’ve listed below.

Find a Wi-Fi connection

The advancements in technology made it possible for you to take your work outside the office. You can resume your business activities and Internet connectivity by using the mobile data plan from your smartphone or tablets, and then access your files via cloud storage and file sharing applications. If you don’t have a data plan, then head to the nearest Wi-Fi-friendly place to continue your work, such as a coffee shop. VoIP software installed on your portable devices can help you to connect to your clients efficiently.

Make good use of your batteries

Now is not the time to browse social media or play games. When you take your work offline, it’s best to preserve your devices’ batteries by doing only important tasks and turning off power-sucking applications. Buy an extra charging device to extend your battery life, if necessary.

Finish offline tasks

When no Internet connection is available, you can take the time to clear off any neglected offline duties, whether it’s clearing up desks or arranging files and documents. You can even gather a team to brainstorm new ideas for projects, or discuss any ongoing issues within your organization.

Work from home

If a power outage renders your employees helpless in their duties, then sending them home with a business laptop won’t hurt, if they’re able to continue their work from there. There are many ways to keep them accountable without being intrusive and, as long as they are making progress in their jobs and are able maintain their professional integrity, there’s not much to complain about. Make sure telecommuting is only allowed when necessary though - working alongside colleagues and sharing ideas face-to-face is still one of the best ways to induce productivity.

Achieving power-free productivity is possible when you have a plan prepared for the situation. For more productivity tips to boost your business’s bottom line, give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
May 5th, 2015

164_BizV_AFor many businesses, social media is the the wild frontier of marketing. More and more companies are jumping on the bandwagon but it can seem a lawless place. This is why many newcomers tend to waffle around with no clear strategy and call it quits if they're not making fast progress. But while it's true that social media can seem challenging when you’re first getting started, it pays dividends if you're willing to put in a little time and effort. This is why we’ve put together some practical tips that will help you measure your social media ROI more easily.

Why it’s difficult to track social media ROI

The reason many business owners find it difficult to track social media ROI is because they don’t understand the purpose of the platforms from the perspective of traditional marketing. It's all too easy to expect immediate payoffs and profits, not to mention increased business. But while social media itself moves and changes fast, businesses should remember it still takes time to increase brand recognition, build relationships and enhance a company's reputation, whatever the platform. It is brand recognition that produces more sales in the long run. So don't lose heart if you are not making progress in the first couple of months. If you play the longer game, you'll enjoy more success.

So how do you measure ROI?

It comes down to tracking everything you can, including:
  • Online purchases
  • Online contact forms
  • Video views
  • E-book Downloads
  • Social interactions (this includes Facebook likes, Twitter follows and more)

To track these, you can use any or all of the three methods below.

Tagging Urls

Tagging a URL is basically adding a “tag” or more characters/words to the end of the original URL. Below are two examples of a normal URL and tagged URL:

Normal URL: www.AllstarIT.com/harddrive.html.

Tagged version of the same URL: www.AllstartIT.com/harddrive.htm?utmcampaign=BannerAdharddriveAd&utm_small=BannerAd

Adding this tag allows you to easily track which of your social media campaigns are producing the desired results. Without doing this, you run the risk of of all your social media visitors being recognized as organic, rather than ones that have come from a specific campaign or strategy you’re implementing. An excellent tool to build your unique URL is Google’s URL builder.

Google Analytics

This is the most obvious strategy for tracking your social media campaigns, and Google has long been the market leader in tracking the success of online marketing. A Google Analytics account can be set up in a matter of minutes, and then makes it easy to track your campaigns. Go to Acquisition and then check All Referrals. Here you’ll see where people are discovering your site - be it a Google organic search or social media network.

Call Tracking

Call tracking is often used to track the ROI from Facebook ad campaigns, though it can also be used on other social media platforms. This tactic allows you to measure how many phone calls you are getting from your customers on social media sites.

To do this you list a different phone number on a particular social media page than on your business website. For example, if the number listed on your business website is 763-984-6577, you instead list 763-984-6555 for the social media page you’re tracking. By seeing how many people call the number listed on the social media page, you’ll gain a better understanding of how effective that particular page or ad is. If it’s effective, you’ll know to use whatever methods are working from this page or ad in your other social media efforts.

Want more ideas on how to measure social media ROI or to get more value out of your IT investments? Get in touch today.

Published with permission from TechAdvisory.org. Source.

May 4th, 2015

BusinessContinuity_May4_AIn today’s business world, companies with a business continuity plan (BCP) are more likely to survive a disaster than those that don’t have one. There are several components to consider when it comes to planning a BCP, some of which are more important than others and must be included in order for a BCP to be successful. If you’re looking to create a BCP, or already have one in place but aren’t convinced of its efficiency, check out these must-read principles.

Backup strategies are tested regularly

Most businesses nowadays, if not all, employ technological tools to assist in managing their everyday business operations. As a result, a massive amount of data is stored on their on-site servers. Should a disaster strike, all valuable information would be damaged or lost. Backup plans are advisable, of course, but even these are useless without regular check-ups and testing. You’ll want to verify that your backups include all of your company’s strategic data, and that they are fully functional in the event of a disaster.

All employees are involved

Your employees are the essence of your business. They help drive your business forward, and therefore each and every one of them needs to understand the essentials of your business continuity plan. Schedule a meeting with each department, outlining everyone’s role in the plan, then revise the plan again with the whole company. Make sure everyone has a part to play in order to avoid having some employees feeling left out. Be sure to also let your employees know that they are your most valuable assets, and that you’re willing to help them in any way you can during a disaster, whether it’s encouraging them to prepare an emergency plan for their families or allowing them to work remotely from home if necessary.

Identify and prioritize critical functions

What are your company’s greatest strengths? A good business continuity plan exposes your most important business functions. All inventories and resources related to those functions must be accurate and created in advance. But sometimes, determining truly critical functions can be a real challenge - and incorrect assumptions can cripple the whole BCP, so this needs to be addressed in the early stages of planning. Once you’ve identified your critical business functions, you’ll be able to continue your business operations smoothly, even if not quite normally, during a disaster.

Succession plans exist for key employees

This is one of the most often overlooked aspects in a business continuity plan. Key employees are the life and soul of a BCP, usually having the knowledge and expertise that precede the plans on paper. Are you able to execute the plan if your key employee is missing? Do a simple test without your key members. Put an alternative candidate in charge of the situation and forbid the key employee from participating and giving direct instructions. Assign alternates for each part of a BCP, and ask them to perform disaster recovery functions in place of key employees. Having two people to count on is always better than one!

Having a BCP is one thing, but having one that actually works well is something you should strive to achieve. If you’re planning to implement a business continuity plan in your company, contact us today and we can help.

Published with permission from TechAdvisory.org. Source.

April 29th, 2015

Security_Apr29_AData breaches occur every day, even to the most secured firms and well-known financial institutions - and it could happen to your company as well. How can you be sure that your network is completely protected from hackers? As a business owner you can’t afford to face a data breach, since it could cost you the two things that matter most to your company - clients and reputation. But employing even the most basic security measures can discourage many hackers enough for them to abandon their malicious attempts. Here are some tips to safeguard your corporate data.

Get rid of passwords

We are all accustomed to setting passwords to our online accounts, and the tip is always the same - set strong passwords, and change them regularly. But according to Verizon, a global communications and technology leader, a quarter of data breaches analyzed in this year’s report could’ve been stopped if the victimized company had applied more than a password in its defenses. The problem is that passwords can be used with any computer, which is why companies like Facebook and Google have replaced passwords with USB tokens. Tokens, when plugged into a company’s computer, act as a verification device and an extra layer of security.

Encrypt all data

Encryption is a great obstruction to hackers, since it scrambles and descrambles data each time someone tries to read it. Encryption also causes compatibility issues if the data is not being accessed via the company’s own network systems. While applying encryption can be costly, it is certainly well worth the money if it can protect your business data from leaking into the wrong hands.

Keep systems up-to-date

The technology world is moving at a fast pace. Hackers are always upgrading their tools to take advantage of outdated security systems, and so companies should do likewise to protect their valuable resources. Yet many companies who use software don’t install updates immediately. If the update intends to close security loopholes, delaying an update exposes you to external attacks. So install software updates as soon as they come out in order to give hackers no reason to penetrate your systems.

Back up frequently

Although you’ve implemented several security layers to your data, sometimes hackers can find their way in. This is why you need to back up data frequently, whether it’s on-site, off-site or by way of cloud backups. In the worst-case scenario if your systems do get infiltrated, you can restore lost data from those backups and quickly strengthen security.

Monitor connectivity

Many businesses have no idea how many computers they have, so it’s very hard to keep track of which computers are online. Sometimes a company’s computers and servers are online when they don’t need to be, making them a tempting target for attackers. With that in mind, it’s advisable to configure business servers properly, ensuring that only necessary machines are online and that they’re well-protected.

It’s much more expensive to fix a data breach than to prevent one. If you’re looking to check your business IT systems for potential threats, contact us today and we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
April 29th, 2015
It’s not the amount of gold that allows the Apple Watch Edition to command $10,000 to $17,000 because there is less gold than what you might find in other jewelry or watches, such as a Rolex, for instance. To make it stronger and lighter, Apple developed a patented new technology to make the gold for its watches by mixing in ceramic particles rather than other metals. Forbes explains the process and can’t help but make the point that the Rolex will still tell time after 20 years and nobody knows how long before the Apple Watch will be obsolete.  
 
So if it’s not the actual value of the materials that allows the Apple Watch Edition to command such a high price (some reports estimate it at only $500 worth of gold), then the value is likely in how useful the wearer finds it and/or how it helps them participate with their group of people and the status it gives them.
Let’s look at the usefulness of the watch. Some critics are balking at its limited ability to perform. It has the same functionality of the Apple Sport for about $16,500 more. Like the other, less expensive Apple Watches, the Edition has a battery life of only 18 hours and barely enough storage for 200 songs.
 

It seems Apple is betting on the Apple Watch as an idea rather than using the most expensive materials or offering the highest functionality. Forbes describes this idea as “status and standing”… “aspiration and achievement.”

 
Other experts agree. According to Jordan Weissmann, Slate’s senior business and economics correspondent, “There’s not much point in debating whether the Edition is ‘worth’ that luxe price tag. Ultimately, it is a nicely designed piece of Internet-enabled jewelry targeted at customers with enough money that they don’t have to fret over a five-figure style choice. If it becomes a status symbol, it’ll be because it’s expensive and rare, not because of any intrinsic value. However, there is something conceptually funny about the product that Apple has engineered. We are talking about an 18-karat gold watch that, to quote one of the company’s patents, uses “as little gold as possible.”
 
What’s interesting here is that while Apple CEO Tim Cook called this watch “revolutionary,” jewelry has long been a tool for social interaction and status. With the debut of its watches, Apple appears to be tapping into thousands of years of human instinct to show individuality and status through decoration way beyond the value of the raw materials used to create it. For the indigenous people of the Americas, who were puzzled by the Europeans thirst for gold when they arrived in ‘The New World,’ gold was an abundant material and there was little pressure to horde this resource and far more value placed on its use in culture and society.
So what do you do to show status when technology has brought us to a place where so many people in the U.S. have access to more resources than ever before in history? Where the raw materials needed for business to take place is available in abundance – plenty of electricity, water, coffee and paper? Where some would argue we have too much abundance, such as easy access to online communications, and need techniques for managing the abundance of emails? Technology meets status symbol with the debut of the Apple Watch Edition. 

So why not introduce a gold iPad or iPhone as a luxury item? Perhaps Apple also knew what it was doing when it selected a timepiece as the next item on its production line. Today, one of the biggest challenges businesses face is not how much stuff they have, how much equipment they have, or how much data for that equipment they have, but instead making the most of people’s time. Time has become the overwhelming scarce resource for U.S. businesses.  

Now more than ever, the most successful businesses will make the most of their people’s time and do more with less people by pushing efficiency and productivity. This means they need to look at IT as a time multiplier, not just a feature delivery mechanism. We have passed the tipping point where we need more features and, as the Apple Watch interface shows, lean and efficient is the competitive advantage now but not at the expense of elegance and prestige.

As businesses look at their IT budgets and decisions in the coming year, they should consider how much each solution they use amplifies time. Does it slow down your team or speed it up? Can a system be removed to simplify a process?  Which new options for your business solution have mobility plans to make it easier to use whenever and wherever you need it? And a more subjective metric that will become increasingly important – how pleasant is this solution to use? Does this solution become a jewel of a tool to use and something that people enjoy and find beautiful? Should we expect our tools to should be both functional and elegant? Apple is betting, yes. If you look around, you will see that other companies are moving in that direction, as well.
Topic Articles
April 29th, 2015

It’s been coined “Mobilegeddon” because it caught many small businesses by surprise. On Tuesday, April 21, Google – which is used for approximately two-thirds of online searches – made a major update to its search algorithm that changes how websites are ranked when users search for something from their phone.

Mobile-friendly websites will now get a more favorable Google ranking. For example, responsive websites that resize to fit whatever screen they’re viewed on will move ahead along with sites with large text and easy-to-click links. 

An estimated 40% of businesses are not mobile-friendly, according to USA Today, and will likely drop in search rankings because of Google’s new algorithm. The percentage of small businesses affected is estimated to be even higher. 

“Small businesses are generally seen at greater risk, because they have a higher likelihood of not knowing about the update, or not having the time or resources to make changes,” Itai Sadan, CEO of website building company Duda, told Business Insider in a recent report.

Over half of online searches are conducted with mobile devices, and there are potential benefits to Google if more websites are mobile-friendly. Matt Ackley, chief marketing officer of Marin Software, explains in the WSJ report that advertisers typically pay less for clicks from phones, because they less often lead to sales, and encouraging more mobile-friendly websites should lead to more sales which will lead to higher prices for Google’s mobile ads. 

Google often changes its algorithm, usually with no notice, in order to limit companies’ abilities to game the Google ranking system. In February, the company made an unprecedented announcement that this change was coming, and even gave tips on how to prepare, yet many small businesses owners claim that this change took them by surprise. Google even published a “Mobile-Friendly” test page in its developer section that anybody can use to see if a website is mobile-friendly according to these new algorithms. 

USA TODAY tested many top brands with the Google test and reports that while many passed the test, several did not, including some large companies such as California Pizza Kitchen, Versace, and European airline Ryanair. Website TechCrunch found that 44% of the Fortune 500 companies failed the mobile-friendly test.

Small businesses that don’t have the budgets of a Fortune 500 company are now scrambling to try to make their websites mobile-friendly in order to prevent any loss in ranking and sales. USA Today provided these tips:

  • As a short-term fix, make sure local information is current and up-to-date in Yelp and on Google’s MyBusiness section, since most local businesses are found these days through directory services like Yelp and Google’s local search listings.
  • Call a local website host. Many have tools in place to transition websites. For instance, GoDaddy, the top provider of website addresses and hosting, offers a tool to completely rebuild a website to make it mobile-friendly and charges $1 monthly for the service. 
  • Go to a service like dudamobile for a more robust, yet smaller version of a website, starting at $5 per month.
  • Get in touch with a local Web developer to farm out the work so that the mobile-friendly website site will look more like the original site.

With Google taking the lead in placing more importance on mobile in its ranking algorithm, the other search engines will likely follow. Businesses will now need to pay close attention to their websites’ ability to elegantly deliver information to people over any device.

“Google has always been about relevancy, and content is king,” explained Duda CEO Itai Sadan in a Business Insider report“But that’s changing. Yes, they’re saying content is still extremely important, but user experience is just as important. It’s not sufficient to have all the right content — if people come to your site and the content is there but it’s not readable, that’s not good.”

There are a number of tools to help small businesses and nonprofits cost-effectively develop a website that provides relevant content, is mobile-friendly, and easily updated. We will cover that topic in an upcoming blog.