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June 14th, 2016

2016June14_Productivity_AThe word ‘Community’ is derived from the Latin term communitas meaning ‘things shared by many or all’, which hints at our innate desire to connect with others. With the Internet being such a powerful medium, connecting people regardless of their locations has never been easier. Imagine thousands and thousands of people that are genuinely interested in what your company does -- that level of attention would not only propel but possibly skyrocket your business to heights you didn’t think possible. But before running, we must first walk. Here are five tips for building an online community for your business:

Make sure your customers are passionate

The number one rule of online community is that it should be a place where like-minded people are genuinely interested in your brand and are able to engage, if that’s not the case, it won’t be any different from throwing a party that everyone ignored. Make sure you have brand appeal, pick up on vibes your customers are giving off and figure out what they really want. The size of your online community isn’t what’s important, customer’s annual revenue and genuine passion for your products play a much bigger role.

Loosen the reins

It’s an undeniable fact that you have put copious amounts of time and energy into building and managing your business - so you can’t help but develop an attachment to it. What business owners have to realize is that your company really belongs to your users. This is a difficult obstacle to overcome, but when you are still clinging on for dear life and discouraging open discussion, you’ve basically shot yourself in the foot. Several times.

Another rule to follow is NEVER delete a post (unless it’s spam), under no circumstances would you want to hide negative feedback. Online communities might be the reality check you’ve been looking for, so accept honest feedback with open arms.

Create a rich experience

Thriving communities are the ones that engage in numerous activities, the same can be said for online communities as well. An example to help put things in perspective is bird watching. Let's say one community only has support forums dedicated to basic subjects whereas the other community offers a feature request area that allow customers to give their thoughts on what they want to see next as well as a visual library on local species. Ensure that there’s always something for your community to do.

Invest in infrastructure

Dedicated team members and the right software are essential components required in taking on an online community - don’t pinch any pennies here. Growing the team and utilizing suitable tech resources are necessary steps that (although nerve-wracking) need to be taken. Entice customers further by tying up all the technological loose ends, make it easy-to-use and devoid of downtime.

Don’t stress over measurements

We live in a time where numbers hold immeasurable power and people expect dashboards to show trending activity constantly. It’s a fact that measuring the ROI of an online community is like trying to find a needle in a haystack. There is one way of measuring your community’s value, not with a measuring tape, but by looking at the number of posts.

If you're aiming to establish higher brand credibility, corporate integrity and customer loyalty but aren’t exactly sure how to go about it, just give us a call! We’ll help you with any questions you may have about building an online community for your business.

Published with permission from TechAdvisory.org. Source.

Topic business
June 9th, 2016

2016June9_Security_AAlthough some may have hoped that the threat of ransomware was on the decline, the reality is that it’s quite the opposite. Until now, attacks seemed to be targeted directly at its victims, but Microsoft warns that may no longer be true. With their discovery of self-propagating ransomware it’s vital to fully understand the possible risk of infection.

Ransomware, the malware that locks up infected systems and demands payment to return access to users, has been steadily increasing its infection rate over the course of this year. Enigma Software reported that, “After staying steady for the last six months of 2015, ransomware detection has begun to climb; February saw a 19 percent increase over January, while March had almost a 10 percent increase over February. Then, in April, infections more than doubled.”

And as if that wasn’t frightening enough, Microsoft announced last week that a recently detected ransomware software was found copying itself onto USB and network drives. The ransomware, titled ZCryptor, disguises itself as either an Adobe Flash installer or a Microsoft Office file to trick users into opening it.

Once opened, it displays a prompt that says “There is no disk in the drive. Please insert a disk into drive D:”. If you see this after opening a suspicious file, it is most likely ZCryptor trying to distract you while it works in the background to add a registry key that buries itself deep in your system and begins to encrypt your files.

Although previous ransomware iterations like Alpha Ransomware had the ability to find and encrypt files on shared network drives, security experts believe this is the first time a ransomware variant has included self-replication via removable drives into its framework.

When it was first detected in May, Microsoft found ZCryptor singling out 88 different file types for encryption. However, later on a security expert analyzed the ransomware and found 121 targeted file types -- inferring that creators of the malware were continuing to develop its source code.

It’s commonplace for ransomware to demand payment to be made in Bitcoins as they’re an almost totally untraceable online currency. ZCryptor is no different, demanding 1.2 Bitcoins (500 USD) unless payment is more than four days after infection -- then it increases to five Bitcoins (2,700 USD).

Compared to other more complex security threats, ransomware is still relatively easy to avoid. Always verify the source of email attachments and website downloads before opening files, disable macros in Microsoft Office programs, maintain regular backups and update your security software.

Still concerned about security at your SMB? It doesn’t have to be as difficult and draining as you may think. Contact us today for advice on keeping your network protected around the clock.

Published with permission from TechAdvisory.org. Source.

Topic Security
June 1st, 2016

2016June1_Facebook_AWe all know you can buy ad space on Facebook. And while ads on the world’s largest social network are generally quite affordable, they still cost money - which as a small or medium sized business owner, may be in short supply. Thankfully, there are many ways to market your business for free on Facebook. Here are a few of the most popular methods.

Get your friends on board

A business is nothing without its fans...at least on social media. So after setting up your Facebook business page, your first order of duty should be to invite your friends to “Like” your company page. Bear in mind, we use the term “friends” broadly here. Really, you should be telling pretty much everyone you know about your business. This includes family members, colleagues, that random parent you chatted with at your son’s baseball game, and any acquaintances from all walks of life. The goal of this is to create a foundation of followers to build upon as you grow your business.

Create your brand identity

On Facebook, your brand needs to do more than simply sell a product or service, because no one wants to interact with a company they feel is constantly trying to sell them. This is exactly why your brand should have a persona and human characteristic. In other words, you need a brand voice. So ask yourself, how should your brand sound? Should it be funny, easy-going, serious or inspiring? Once you’ve figured it out, ensure this voice is consistent in all your posts as it will help your audience form a relationship with your brand as they get to know it better. While you can and definitely should advertise different products or services your business offers, most of your posts should aim to entertain, inspire, and encourage social interaction. As your followers get to know your brand better, they will develop shared interests with it, which will eventually lead to trust. And when your audience finally trusts you, the sales will start to come in naturally.

Exploit algorithm changes

If you thought Google was the only platform that changed their algorithms, think again! Just like Google, Facebook also uses algorithms to determine the amount of organic reach your updates get. This raises an interesting question...how do you discover what algorithm changes Facebook has on the docket? Well, they occasionally post them on Facebook’s newsroom, so regularly check there to stay updated.

So once you’re aware of an upcoming algorithm change, how can you exploit it? Let’s look at an example. Back in the Fall of 2014 Facebook announced they’d begin to favor link posts with an image attached, over photo posts with the URL in the caption. Users who were aware of this change in advance and implemented it accordingly, were reportedly getting three times as much organic traffic by February 2015. Those who missed the announcement were left scratching their heads wondering what happened to their traffic.

Check your data

Many people believe there’s a best time and day of the week to share a post. While this is true, the actual day and time that’s best may be different from what you expect. While some people are quick to proclaim Tuesday and Thursday mornings are the best time to post, the reality is the best time to post depends on your unique business. Everyone’s audience is different, and results will vary from business to business. So while some SMBs may discover they have their audience's full attention on Tuesday and Thursday mornings, others may learn their customers are most engaged on Thursday and Friday evenings. So how can you find out when your audience is watching? Check your page’s Insights tab. This will provide you a plethora of information about your customers, including the days and times when they’re on Facebook.

While all these tips to market your business on Facebook are free, bear in mind you’ll need to invest a significant amount of time if you want to see results. To really succeed with Facebook marketing, you need to regularly interact with the platform - and not just treat it as an afterthought.

To learn more about how your business can leverage Facebook and other social media platforms, give us a call.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
June 1st, 2016

Fake login screens overlay the original banking one and are triggered when the application is launched and closes after the user fills their personal data. Image from a report by Security Week, 3/10/16.

We work hard to keep you abreast of all the latest ways hackers and digital robbers are trying to steal your identity and your money. The latest is APP-alling in our opinion.

Sitting innocently on Google Play are about a dozen apps imitating banking and payment apps, and designed to get you to download them. The mobile banking applications targeted by the malware include those from Commonwealth Bank and Wells Fargo. The issue of hacker apps isn’t new (at least in tech years). The issue is that Android consumers generally expect Google Play to be a safe location to download apps from, making them that much more dangerous.

According to the Huffington Post, “Google does scan apps for security concerns before making them available to users, but bad actors have found ways to worm around the checks.”

Further complicating data security for Android consumers, ITWire reports that Android’s recent API modifications to allow adware may have allowed malware to sneak in. According to the report, “These threats function by learning what application is operating in the foreground, pushing it to the background, and then pushing a fake lookalike screen to the foreground. This screen looks like a banking application and is used to steal victims’ information.”

Even if the malware slips through, it still needs the consumer to give it permission to take over. Hackers intentionally use information and brands familiar to individual consumers to lower their shield just enough to sneak in. This Trojan Horse approach to manipulating human nature is called “social engineering,” and it’s well worth reading our recent blog, “Social Engineering: Bad People Tricking Good People,” to fully understand how integral it is to data security susceptibility.

One of the most consistent ways to spot a bad app (or email) is spelling errors, bad grammar, etc. If something doesn’t look right – or if your gut tells you something is off – don’t download the app and don’t give an app permission to access your data.

As always, we will continue to monitor the tech news for the latest tricks so that you’re educated on what to look for. At Sinu, we want you to be well educated because all the walls in the world won’t protect you if you open the door to the wrong person by accident.

For more information about how to keep your data safe, download our whitepaper: Oh, the Humanity! The Role People Play in Data Security.

Topic Articles
June 1st, 2016

Easier search function for iOS raises privacy concerns

Google just released a new keyboard for iOS devices that may well revolutionize an endless chain of events involved in iPhone web searching by keeping the search function right within the keyboard itself. They call it the Gboard and it holds promise.

Whether one is searching for the address of a restaurant, or a “You’re Awesome” GIF, Gboard allows the user to search from within the keyboard without leaving the app itself.

For instance, if you are texting back and forth to someone and a question comes up that requires searching from the browser (i.e., where to go to lunch with a customer). With Gboard you no longer have to switch to the browser app, search, copy the info you were looking for, then go back to the text app to paste the information to send. (See the short video that explains the Gboard.)

One drawback is that Apple does not allow third-party keyboards to access the microphone, which means users can search the web from their keyboard, just not with their voice. A quick switch of the Gboard back to the keyboard fixes this.

Critics also note that Gboard reverts back to the regular keyboard frequently. This is particularly frustrating when going from one text conversation to another, especially since the Google Swype function works remarkably better than the traditional keyboard.

Another serious concern is privacy and data security. A recent MacWorld report, “Google’s Gboard doesn’t send your keystrokes, but it does leak chicken and noodles” does a good job of outlining the debate. Top of the list: Are we sending too much information to the search giant?

However, TechCrunch reports, “Of course, allowing Google to become deeply integrated with your keyboard raises some questions around data retention and privacy. The app allows you to clear your search history and your personal dictionary, but this presumably only affects the locally installed app. (We’ve asked Google to clarify its data retention policies, and are waiting to hear back.)”

Apple Insider reports: “Perhaps predicting the backlash that would come with the release of a system keyboard from the world’s largest collector of personal information, Google is quick to point out that it will collect only “anonymous statistics” in order to “diagnose problems when the app crashes and…know which features are used most often.”

Apple offers a frank description of the risk of using any third party keyboard when you enable Allow Full Access. However, it is always a good practice not to use a third-party keyboard to type in sensitive information on your device and to be wary of open Wi-Fi networks. (For more information about Wi-Fi security, see “How to protect your data when using public Wi-Fi.“)

Topic Articles
May 31st, 2016

2016May31_BusinessValue_ANot long ago, uploading a video to the internet was still a new and novel concept, but now we have access to multiple services for live video streaming. Most of these are free and offer great opportunities for increasing your visibility with little to no investment. Let’s take a look at 6 different ways you can utilize live internet video to increase your business value.

Business Introduction/Behind the scenes

If your company is new or suffering from low visibility, one of the best things you can do is give customers direct access to your staff and your product. A great use of live video is to take viewers on an office tour, show them how a product is made or even broadcast your business’s launch event.

Make sure to invite as many viewers as you can, but remember that most live broadcasts can be saved and viewed later. This is a video you’ll likely want to keep available after it’s finished.

Ask Me Anything (AMA)

Depending on your product or service, you may be getting a lot of conceptual questions about innovative ways to use it, what direction the company is heading and so forth. There’s no better way to address these questions than to do so in a personal and unscripted AMA segment.

If there’s a good turnout make sure to keep questions and answers moving in relevant and interesting directions. There’s nothing wrong with updating everyone on what you had for breakfast, but addressing service bugs or product feature requests is going to be a lot more beneficial for wider audiences.

How-to

Whether it’s a soon-to-be-released product or simply rehashing an existing one that’s getting lots of support requests, there’s no better way to guide customers through a ‘how to’ process than step-by-step, face-to-face.

Not only does this help to show existing clients the best way to use your product or service, it also allows potential consumers to see both your product and your customer service philosophy in action. Saving these videos can be invaluable as you continue to get questions on the product or service outlined in these videos -- it’s an easy way to build a video reference library for sales and support.

Webinar

Although all of the previous uses can be categorized as ‘customer service’, there’s no reason you can’t simply open a help desk broadcast and invite viewers to join with their support questions. If you advertise this as a customer service broadcast and steer clear of any conversations that deal with non-support related questions, you may be able to tackle more than one client’s questions at a time and no one can ever complain that contacting your support line is frustrating or tedious.

Announcements

All of the live broadcast services are deeply integrated with social media. Whether it’s Twitter or Facebook, post updates about an upcoming announcement along with a scheduled time and take the chance to make your product or service announcement far more interesting and personal than a press release or faceless status update.

Text based announcements and pre-recorded videos severely limit how you address the ‘fine-print’ questions from customers. Think of this as a chance to hold your own personal press briefing and address questions after your scripted announcement.

Promotions

In the same vein as live announcements, use social media to promise a special promotion to anyone who tunes in to a live broadcast. Before it begins, create different thresholds for how big the promotion will be depending on participation. Once you begin, check how many viewers you have to decide whether to augment or reduce the scope of what you want offer. In addition to being a more dynamic method for releasing promotions, it will create motivation among your customers to interact more directly with your company.

Socialmediatoday reports that Facebook users spend three times longer watching live broadcasts than pre-recorded video. Combine that with Facebook’s announcement that live videos are more likely to be promoted to the top of news feeds and you’d be crazy not to utilize live broadcasts.

However, there are a handful of different services to use for live video broadcasting and deciding which one is the best for you can depend on a lot of different variables. Call us with any of your questions and we’ll be happy to assist you in adding value to your business with today’s best live video services.

Published with permission from TechAdvisory.org. Source.

Topic business
May 20th, 2016

2016May20_BusinessContinuity_AJust because your IT provider has a plethora of awards and certifications under its belt doesn't mean that you can blindly hand over your business’s future to them. Often times, there are some aspects in your business continuity plan that tend to be overlooked by your provider. We have rounded up some of these issues that could appear when you enact your business continuity plans.

Over-optimistic testing

The initial testing attempt is usually the most important as it’s when IT service providers can pinpoint possible weak points in the recovery plan. However, what usually happens is a full transfer of system and accompanying operations to the backup site. This makes it difficult to look at specific points of backup with too many factors flowing in all at the same time.

Insufficient remote user licenses

A remote user license is given by service providers to businesses so that when a disaster strikes, employees can log in to a remote desktop software. However, the number of licenses a provider has may be limited. In some cases, more employees will need to have access to the remote desktop software than a provider’s license can allow.

Lost digital IDs

When a disaster strikes, employees will usually need their digital IDs so they can log in to the provider’s remote system while their own system at the office is being restored. However, digital IDs are tied to an employee’s desktop and when a desktop is being backed up, they are not automatically saved. So when an employee goes back to using their ‘ready and restored’ desktop, they are unable to access the system with their previous digital ID.

Absence of communications strategy

IT service providers will use email to notify and communicate with business owners and their employees when a disaster happens. However, this form of communication may not always be reliable in certain cases such as the Internet being cut off or with spam intrusions. There are third-party notification systems available, but they are quite expensive and some providers sell them as a pricey add-on service.

Backups that require labored validation

After a system has been restored, IT technicians and business owners need to check whether the restoration is thorough and complete. This validation becomes a waste of time and effort when the log reports come in a manner that is not easy to compare. This usually happens when IT service providers utilize backup applications that do not come with their own log modules, and have to be acquired separately.

These are just some of the many reasons why business continuity plans fail. It is important for business owners to be involved with any process that pertains to their IT infrastructure. Just because you believe something works doesn’t necessarily mean that it works correctly or effectively. If you have questions regarding your business continuity plan, get in touch with our experts today.

Published with permission from TechAdvisory.org. Source.

Topic business
May 17th, 2016

2016May17_Security_AImageMagick, one of the internet’s most widely used image processing services, is susceptible to attacks that may put your site at a huge risk of exploitation, according to recent reports. The discovery of this vulnerability means attackers could potentially steal your site’s data, or corrupt it entirely. Let’s take a look at what your SMB should be doing to protect itself from this security flaw.

What is ImageMagick?

ImageMagick is a tool that allows sites to easily crop, resize, and store images uploaded by third parties. Vendors continue to improve user interfaces and experiences by consolidating functions into all-in-one packages, which means administrators are becoming increasingly unaware of what specific services they are actually utilizing. ImageMagick is deeply integrated into countless web services and many webmasters may not even be aware they are using this unsafe software.

How can an image make my site vulnerable?

Recently, it was discovered that images can be uploaded that force ImageMagick into executing commands and permitting attackers to remotely insert harmful code into vulnerable sites. Images are actually made up of complex code that is translated into photos, icons, etc. Different file extensions use what are called “Magic Numbers” to define their file types. Manipulating these numbers allows attackers to exploit a flaw in ImageMagick. The service scans the uploaded file, and attempts to decode the source information whenever it detects the file is not what it claims to be. Scanning that code and attempting to rectify the file misappropriation can then trigger whatever was hidden inside the image and result in remote command of your site.

How should I protect my site?

ImageMagick has admitted knowledge of the security flaw and promised to release a patch very soon. Until then, experts advise implementing multiple workarounds to keep your systems safe. However, if you're not well acquainted with your web server and its code, then it's wise to consult an expert instead of attempting these changes on your own.

For those who are familiar, follow these steps. The first is to temporarily incorporate lines of code that preemptively block attackers from exploiting these holes. Those lines of code, and where to insert them, can be found here.

The next step is double checking that any image files utilizing the ImageMagick service aren’t hiding any harmful information. This can be accomplished by opening an image file with a text editor, and checking for a specific set of letters and numbers at the beginning of the text that define what type it is. The list of these “Magic Numbers” can be found here, and will reveal if an image is hiding its true purpose.

Ideally, administrators will halt all image processing via ImageMagick until a patch is released from the developers.

Data security is one of the most crucial aspects of any SMB, however, keeping up with the constant flow of security exploits and patches can be overwhelming for administrators of any ability level. Why not contact us to learn more about keeping your network secure and protected from exploits like this one?

Published with permission from TechAdvisory.org. Source.

Topic Security
May 13th, 2016

2016May13_SocialMedia_AAre your tweets not getting enough exposure? With so many other social media campaigns out there, it can be tricky to get the attention of followers in Twitter. While posting regularly and writing bold headlines are important in grabbing the audience’s attention, there are other Twitter tactics that you should be employing in order to get the most retweets. Listed below are just a few ways to maximize your company’s reach over Twitter.

Schedule your tweets

There is absolutely no point in tweeting out any content if your audience isn’t even awake for it. That’s why it’s important for you to tweet at the right time to get the most retweets. Usually people won’t be retweeting in the morning and are more likely to retweet around 2pm to 6pm EST. However, if your followers live in different time zones and countries, the time you should be tweeting may vary. Twitter tools like Tweriod track down the geographical distribution of your audience and pinpoints the optimal time you should be tweeting to get the most retweets.

Use links

The next time you tweet out something, try embedding a link in your post. Whether it’s news, sports or celebrity updates, people will put some effort in keeping up-to-date with their interests. Studies have also shown that links to instructional posts get the most amount of retweets as well. The problem is, 140 characters is not enough content for your followers. So by satisfying your audience’s curiosity, you motivate them to pay you back by sharing your tweet out to their friends.

Ask for retweets

This is perhaps the most obvious tactic to get some retweets. Using call to action phrases such as “please retweet” significantly increases your chances of a retweet. Of course, you probably aren’t the only one asking for retweets. Adding something to sweeten deal, like a prize for one lucky person who retweets you, gives people incentive to do so.

Use visuals

Intriguing images can inspire retweets. Images are a great way to convey a lot of information in a short amount of time, and social media users love that. Some have found that, using colorful images and infographics in their tweets significantly increased their engagement rates and found that more followers were retweeting their content. It’s probably because there’s just more content to engage with other than a witty 140 character thought.

Use retweetable words

Research has shown that some words are more retweetable than others. Words like you, twitter, please, retweet, post, blog, social, free, media, help are the top 10 most retweetable words. However common-use words in any conversation such as “lol, haha, work, sleep or watching” are less likely to get retweeted. Unless you’re someone incredibly famous, it’s best to avoid using conversation filler words and stick to the buzz words that encourage people to share your tweets out to everyone they know.

Use quotes

Quotes express a lot in one simple line, making it perfect for any Twitter posts. Depending on your audience, a thoughtful quote can really move their fingers to click that retweet button. The next time you’re running out of ideas for tweets, dig up some good quotes relevant to your topic to get those retweets going. However, don’t continuously plug in quotes into your tweets. The trick is to do it occasionally, so you don’t risk people tuning out of your tweets.

#Hashtag

You’ll notice that the more popular tweets tend to have at least one hashtag. Using hashtags on keywords helps categorize your tweets with similar ones, giving your posts a bit more reach and, hopefully, more retweets. Just make sure you don’t overdo it as #thiscanbequiteannoying.

We get that small business may find it tough getting their name discovered among so many social media accounts. But if you consider some or all of these Twitter tactics, you have a better chance of getting more eyes on your tweets. If you want to learn more about useful Twitter tactics to increase your exposure and engagement, give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 3rd, 2016

2016May3_BusinessIntelligence_AFrom free information products such as ebooks to brochures and email campaigns, today’s marketers have a wealth of tools and tactics at their disposal. While content marketing and social media garner most of the attention in the marketing world, it’s easy to forget about tried and true techniques that are as effective today as they were twenty years ago. Recent data supports that one age-old sales tool in particular is still incredibly effective today, and even beats out some newer marketing tactics. What is it? Let’s take a look.

What is one thing every consumer has in common? They all love to save money. This is why the marketing technique of offering coupons is still as effective today as it was decades ago. Shocked? Don’t believe this is true? Well, let’s explore some statistics.

A recent report by Valassis, a large marketing firm that serves clients across the globe, provided some enlightening information on the effectiveness of coupons. Here’s what they discovered in terms of how coupons influence consumers.

  • 82% of all consumers are more likely to buy from a brand they wouldn’t normally because of a coupon
  • 85% are influenced to try a new product because of a coupon
  • 84% are more likely to switch brands because of the weekly specials on offer
  • 24% choose to shop at another brand’s store over their preferred because of better advertised bargains
This same report also uncovers some interesting data about brand loyalists, revealing that 78% are more likely to buy from a brand they wouldn’t normally patronize, due to a coupon. While this number is surprising close to the amount of total consumers influenced by coupons (as mentioned in the first bullet point above) this next bit of data may come as more of a surprise: 43% of brand loyalists have a more positive view of a company that offers coupons over those who don’t.

While this recent report goes a long way to revealing the benefits of coupons, how do they compare to another common marketing offer used today: free information products?

The appeal of coupons over information products

According to one marketing firm based in Waterford, Connecticut, a coupon was chosen 9 out of 10 times over an ebook when offered simultaneously. This raises an interesting question: why would a coupon be more effective than a free ebook or other information product? Let’s look at some common psychology triggers at play here.

Broad appeal - simply put, coupons have mass appeal. While information products are likely to be seen as more valuable to those with a higher education, a coupon can appeal to all income brackets - from the very wealthy to the very poor.

Instant value - to gain results from an information product requires a time investment and action. For example, if a customer receives a free 30 page ebook that explains how to get the best discounts on electronic equipment, he or she needs to read the book and then take action (and possibly create a plan) to gain the rewards of that time investment. Many consumers would rather spend their time doing something else, but a coupon on the other hand offers immediate value. Simply hand it over to the service provider, and you save money instantly. What’s not to love about that?

Uniqueness - the online marketplace is flooded with free information products. While they’re still an effective tool to gain a prospect’s email address, far fewer businesses offer coupons on their website, especially in the small business sector. By offering a coupon, you provide a free offer that immediately separates you from the pack.

The point here is that just because a marketing tool is popular doesn't mean it’s the most effective. This is why we encourage you to review data and statistics before implementing any marketing technique in your business. It can save you a whole lot of time and also make your business stand out.

Want more valuable business information that can help you connect better with your customers? Curious to learn how IT can help collect data more easily? Call us today to find out more.

Published with permission from TechAdvisory.org. Source.

Topic business