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May 29th, 2014

By John Christie, co-founder and COO

Hardware-as-a-Service (HaaS) is growing in popularity as businesses rethink their IT investments. Many small businesses and nonprofits have found that they no longer want or need to make large investments in technology hardware that must be replaced on a faster and faster schedule. Sinu now offers Hardware-as-a-Service as an alternate solution for its customers.

The Wall Street Journal ran a three-part series earlier this year, The Tech Trends That Will Disrupt, Create Opportunities in 2014, listing Hardware-as-a-Service as part of the growing availability of on-demand services and listing some of its benefits: “Hardware-as-a-Service is increasingly joining Software-as-a-Service, creating what some have called ‘IT as a service’…These services will help companies cut costs as they provide access to powerful software programs and the latest technology without having the expense of a large IT staff and time-consuming, expensive upgrades. As a result, IT departments in all industries will be able to focus on business process transformation, which will allow organizations to maximize their return on their technology investments.”

HaaS is not new – you probably already have HaaS and may not realize it! The low purchase price of the iPhone (have you ever had to pay the full replacement cost of a lost phone?), and the “free” set-top DVR powering your cable TV are just two examples. Now your business can experience Haas – and all its benefits – from Sinu for all your critical hardware, including servers, laptops, and desktops. Because Sinu already manages your technology needs, we can identify the best HaaS solutions for your organization.

How does HaaS Work?
Your hardware is as critical to your productivity as the team that supports it. HaaS means that you pay one low monthly fee for the use of your hardware, and Sinu replaces it on a regular schedule. It’s not a lease, but an “evergreen” service in which your hardware is always refreshed before it becomes old and slow and problematic (yes, that’s why we like it too).

Sinu provides the hardware for you as a service, and takes care of the hardware, warranty, and service for the life of the device. We also replace it before the warranty expires, so there are no more huge up-front payments, and no more outdated and poorly performing hardware.

What’s the term of the HaaS agreement?
This agreement is effective upon the delivery of the equipment and stays in force indefinitely, unless the agreement is terminated. Your equipment is replaced on a regular schedule for life.

Can I buy out my HaaS hardware?
Yes, you have the option of purchasing the hardware outright at any time. The buyout price will be based on the age and cost of the hardware.

What are the upfront costs?
There are no upfront costs and no need to budget for replacement hardware.

How can I get HaaS?
To purchase Hardware as a Service, visit the Sinu Store at www.sinusupport.com/store.

Topic Articles
May 22nd, 2014

BI_May19_AGrowing up we are constantly told that predicting the future is at best mere guess work, and there is no real way to tell what our future may hold. While this may be the case for much of life, in business there are ways to make accurate forecasts. One option at your disposal to be able to do this is predictive analytics.

What is predictive analytics?

Before looking at why businesses might want to implement this type of analytics into their operations, it's worthwhile defining what exactly predictive analytics is. Simply put, predictive analytics is a form of business intelligence that focuses on combing existing information for patterns and useful data that can then be used to make predictions on future outcomes or to identify trends.

It is important to stress that this form of analytics does not tell you what is going to happen. Instead, it is used to figure out what might happen. Think of it as similar to a weather forecast for your business - meteorologists can never tell you what the weather will be like over the next week, they merely use the data they have at their disposal to forecast what the outlook is likely to be in the next few days.

The vast majority of companies who apply these analytics to their business often do so to gain a better understanding of their customers, partners, and other stakeholders. From this they can better identify possible risks and opportunities.

Five reasons to use predictive analytics:

  1. Compete better - Companies who use predictive analysis can generally compete smarter. This is because they can leverage existing data to figure out why their customers choose them. By doing the same, you can then focus on highlighting your strengths. This is especially useful if you have some quality strengths to play with.
  2. Work out how to better meet demand - If utilized effectively, you can predict with some accuracy the level of demand for your products, including sales of specific items at certain times, and high/low times for customer visits. From here, you can schedule deliveries or staff to ensure products and staff will be available.
  3. Exceed expectations - While forecasting customer demand is important, what really keeps customers returning is when you exceed their expectations. One of the best ways to do this is by offering products or services the customers need them; or even before they need them or know they do. By understanding customer buying habits you can develop individualized campaigns that focus on their upcoming needs; offering useful products and/or services.
  4. Increase efficiency - Analyzing your existing data can help predict when you may have supply issues, or where production problems may crop up when launching a new product or service. With this warning system in place you can take steps to limit any negative repercussions or make provisions to guard against a predicted problem. This then can help increase overall efficiency.
  5. Better able to reach clients - By first tracking customer touchpoint data - when did they contact you and how - you can then use this data to forecast when your customers will be looking at social media, more willing to read an email you send, and even when they might be more willing to talk with you on the phone.
These are just a few of the reasons businesses use predictive analytics in their companies. If you are curious to learn more about how to create success for your business and the technology systems that support and allow you to utilize predictive analytics, contact us today for a chat.
Published with permission from TechAdvisory.org. Source.

May 14th, 2014

BCP_May13_ABacking up your systems and the data contained within it should be a task your business does on a regular basis. However, when it actually comes to backing up your systems, you have a number of options available to you, and it can be tricky picking which one to go with. From tape to cloud, you should be aware of the main options and what they offer.

Three common backup options

When it comes to backing up your systems, there are three common platforms that are used:
  • Tape
  • Disk
  • Cloud
Some businesses use all three, while others stick to using just one. While each of these options do the same thing - essentially backing up your data - there are differences between each platform.

Tape-based backup

Tape-based backup is the oldest forms of data backup available to businesses, and has been in use since the mid 1960s. Many older, or well established businesses, likely have used this method for a long time, so they may find it easier to stick with it, largely because no infrastructure upgrades are needed.

While this method may seem a little anachronistic, there are still manufacturers creating backup tapes - most notable Sony, who recently introduced a new tape system that can store up to 185TB (terabytes) of data on one tape. That's about equal to the storage capacity of around 11,800 16GB iPhone 5s.

The vast majority of businesses using this system do so as a secondary backup. They use another system to back up their data, and then back up this backup data onto physical tape which can then be moved off-site and stored in a safe location, should disaster strike.

The biggest drawback of tape stem from the fact that it is an older method and it takes longer to back up data compared to other systems. The tapes themselves are also more fragile and can be prone to failure, leading to corrupt data and unreadability. Finally, if you do need to recover from a tape backup, you are going to have to do so in a specific manner, which means it will take longer to recover your systems than other methods.

Disk-based backup

Disk-based backup solutions use a variety of disk storage units to hold backups of your data. The most popular forms of disk storage used are hard drives or optical disks. Because these systems use more modern storage methods, backup and recovery can generally be carried out far quicker than with tape systems, and can be more reliable, especially if you take care of your systems and the disks the backups are stored on.

The added benefit with these systems is that hard disks are constantly dropping in price and increasing in capacity, meaning you can fit more data on fewer devices. This helps keep costs manageable, and may result in reduced costs over time.

Because disk-based systems rely on hard drives or optical disks, there is always the chance that your backups can be lost, ruined or even stolen. Also, many companies choose to keep these physical backups on-site, so if there is a disaster this could result in the loss of these backups.

To get around this, many companies have duplicate systems. They back up to different devices which are kept off-site. This redundancy can help ensure that your data is available, but it can be expensive to purchase multiple backup solutions.

Cloud-based backup

Cloud, or online-based backup, utilizes off-site technology to host your backups. Most small business solutions work with providers who host the servers in their organization. The business then connects to the servers via a network connection in order to backup their data.

The biggest advantage of cloud systems is that they are generally more affordable. This is because you don't need to have the systems in your office, which means you don't need to pay for the data systems and the upkeep associated with them. Cloud systems are also less labor intensive because they can be managed by your IT partner.

Aside from being easier to manage, backup and recovery is usually quicker with the cloud because you can set up a solution that continually backs up. As long as you have an Internet connection, you will usually be able to restore your systems in a matter of hours.

While the cloud is becoming the most popular backup solution, there are some drawbacks. You need a faster bandwidth connection if you want to be able to back up while also working. This may require you to invest in better network infrastructure, which costs. The other issue some companies have is that because this is a new solution, they may not trust that the solution is secure. The vast majority of backup solutions available have been designed to be secure and have become a viable solution for many smaller businesses.

If you are looking to implement a backup solution in your business, contact us today to learn about what solutions we have to offer.

Published with permission from TechAdvisory.org. Source.

May 13th, 2014

Security_May13_AAs we increasingly come to rely on cloud-based systems, the browser will likely become even more important to business owners and managers. While there are a number of browsers out there, many Windows users prefer to use Internet Explorer (IE), largely because it is the browser which comes pre-installed on all Windows computers. However, if your business uses IE, there is an important zero-day security flaw that you should be aware of.

What exactly is a zero-day flaw?

A zero-day flaw is a security vulnerability that is taken advantage of by hackers on the day it is discovered. In other words, there are zero days between the discovery of the vulnerability and people taking advantage of it.

The way most software programs work is if a user finds a security flaw, they will usually inform the developer who will then develop a fix and release it in a patch that users download. The problem is, sometimes it is a hacker who discovers this vulnerability. Instead of reporting it, they start to capitalize on the flaw, exploiting it to attack other users before the developer becomes aware of it and has a chance to fix it.

The IE zero-day flaw

In late April, news broke that a zero-day flaw had been discovered in Internet Explorer's code. The flaw affects IE versions 6-11 - essentially every supported version of the browser. Hackers had found a previously unknown flaw that allowed them to gain the same access rights as a user.

How it worked is that the hackers sent emails to users with links to a website that hosts a malicious code. These emails were largely phishing in nature, meaning they aimed to get the user to click on a link in the email. Some of the subject lines used in attacks included:

  • Welcome to Projectmates!
  • Refinance Report
  • What's ahead for Senior Care M&A
  • UPDATED GALLERY for 2014 Calendar Submissions
In these emails there was a link to a website that hosted a code which could then be executed if the user visited the site using IE. When executed this could potentially expose the user's system. Once vulnerable, the hackers could install malicious software without the user's knowledge.

How do I guard against this exploit?

The good news is that Microsoft has released a patch that fixes this exploit. This has definitely been welcomed, and what is really interesting is that Microsoft has actually released the update for XP users as well - this coming after the cessation of support for XP.

To guard against the exploit you should firstly update the version of Internet Explorer that you are using. The easiest way to do this is to go to the Internet Explorer website and download the latest version - version 11 - of the browser. Version 11 can run on both Windows 7 and 8, so the vast majority of users should already be running this latest version.

If you are using an older version, Microsoft has pushed the patch out via both IE's automatic update feature - so restarting the browser should install the update. The other option is Windows Update. Simply running the Update program and installing the updates should ensure that the latest version of IE is installed.

For Windows 7 and 8 users, you can do this by:

  • Opening the Control Panel on your system.
  • Clicking on System or Performance and Maintenance followed by System.
  • Selecting Automatic Updates from the menu in the window that opens.
  • Following the instructions in the new window that opens.
Once installed, you should restart your computer if you aren't asked to do so. If you noticed that Automatic Updates was already ticked, try restarting your computer and this should install the updates.

If you are using XP, you can visit the Microsoft Update website using Internet Explorer and following the instructions.

Aside from updating your browser, you should ensure that your anti-virus and malware scanners are up to date and scheduled to scan your system on a regular basis. Be sure to look at all emails closely as well, if one seems a bit dodgy, or you receive one from someone you don't know, it is best to ignore it and delete it right away.

Businesses who are using XP should seriously consider updating because Microsoft will not be introducing security updates in the future, leaving your systems at greater risk of attack. At the very least, it may also be a good idea to switch to another browser like Firefox or Chrome, both of which will work on XP and are updated regularly.

Worried that your systems are not secure enough, or still running XP? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
May 6th, 2014

SocialMedia_May06_AContent marketing is quickly becoming one of the most valuable marketing strategies at the disposal of smaller businesses. Content marketing is the act of creating your own branded content and sharing it on various mediums. When successfully orchestrated, it can prove to be an extremely effective way of expanding your online brand. The question then is how to achieve this.

In a recent infographic published on LinkedIn, a number of interesting facts were highlighted about what the most successful content marketers have in common. Here are some of the findings from the infographic and the related reports it is based on.

What do successful content marketers have in common?

Regardless of the industry, the more successful content marketeers have the following four traits in common:
  1. They have a content marketing strategist - According to the statistics, almost 86% of the successful companies have a dedicated content marketing strategist.
  2. They have a strategy - While not 100% necessary, over 66% of successful companies have a content strategy and plan, or roadmap, that dictates what content is produced and when.
  3. They spend a lot more of their marketing budget - It can be tough to split any budget, but the more successful companies spend nearly 40% of their marketing budget on content marketing, as opposed to the least successful who only spend up to 16%.
  4. They find creating content far easier - This one is kind of silly at first glance - of course it follows that whatever you find easier you will be more successful at. However, if you hire a strategist who knows what they are doing, creating content will be easier, and more likely more successful.

How exactly are they successful?

From the figures from the infographic it is easy to see what the successful content marketers have in common, but the question we really should be asking is, "What makes them so successful?"

1. Use lots of social media

The main thrust of content marketing is to get the word out in as many ways as possible. Social media is the best and most versatile way to do this, and that's why over 87% of businesses use this platform. But for a truly successful strategy you need to use more than one site and in fact the most successful use seven sites at least to share their content.

This makes sense as the more platforms you use the higher the chance that your content will be viewed. So which platforms are the most popular? LinkedIn, Twitter and Facebook are the three most popular but other platforms like YouTube, Pinterest and Google+ can also prove effective.

2. Diversify your content

In many cases diversification of services or ideas can be one of the best ways of driving a business forward. This is especially true with regard to content marketing, where the best marketeers use an average of 13 different tactics. In descending order, the five most popular tactics are:
  1. Social media
  2. Articles on your website
  3. e-newsletters
  4. Blogs
  5. In-person events
Some other tactics used include, publishing books, ebooks, and branded content tools.

While 13 may seem like a large amount, especially for small businesses, the message is clear: To be successful with content marketing, you should diversify and utilize a number of different tactics as possible.

3. Have specific goals for your campaigns

As with most aspects of business, you need a clear direction in order to be successful. Without a goal there is a good chance that your content initiatives will be somewhat aimless and lacking in overall effectiveness. There are a near endless number of targets businesses can set for their content initiatives. The three most common are:
  1. Raising brand awareness
  2. Lead generation
  3. Customer acquisition

4. It's not all digital

One interesting finding was that one of the most effective ways to drive a content marketing strategy was through face-to-face events. In fact, over 70% of content marketeers believe that these in-person approaches are effective.

What this indicates is that while digital strategies are useful, and can be a great way to reach a wide number of different customers, these can go hand-in-hand with traditional style marketing. As well as focusing on producing digital content you might want to integrate this with some good old fashioned physical collateral.

At the very least, you should be attending events that are relevant to your industry, as well as networking. By getting your name out in person, you can encourage other to connect to you on the Web where they can view your content on various platforms and interact with you online, increasing the overall effectiveness and reach of your content.

Looking to learn more about content marketing and how our various solutions can help you deliver? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 6th, 2014

By Larry Velez, Sinu founder and CTO

According to a recent New York Times report, on April 28, Microsoft issued a warning about a security hole that affects various versions of Internet Explorer. The flaw allows attackers to steal data from computers after they persuade people to visit websites with malicious code. According to the report: “The company [Microsoft] said it was aware of ‘limited, targeted attacks’ that tried to exploit the flaw, though it did not provide more details about them.”

This was especially troubling for the millions of people still using Windows XP, because Microsoft stopped technical support and security updates for that operating system in April. Microsoft has since released a patch to Internet Explorer for Windows XP, trying to ride a fine line between their decision to stop supporting XP and trying to address the negative publicity they received due to the recent vulnerability. Keep in mind that any support to XP, however minimal, is a cost to Microsoft and slows its ability to move forward so we can expect them to resist any XP support moving forward.

The ‘retirement’ of XP reminds us about the important security issues around the devices we use every day. Alongside keeping systems updated, there is a very real risk associated with solutions and devices that the industry has deemed ‘out of date.’

While a car can easily last 20 years with some regular maintenance, many factors make it impractical to keep a car for that long. Car manufacturers make and store the spare parts they calculate they will need over the normal lifespan of a car which they calculate at about 10-20 years. Towards the end of that cycle, third-party companies start manufacturing the replacement parts and things don’t quite fit like they used to when everything was made from the original molds by the same factories.

Something similar happens in technology. The 3-year-old original iPad ‘One’ works just fine, but all of the latest apps no longer support iOS 5, so a perfectly good piece of hardware will become increasingly obsolete.

Microsoft’s Windows XP will be one of the higher profile products to earn this obsolete status. Since it was so successful and used on millions of machines, the IRS, banks, and many other large organizations are slow to replace it. Smaller businesses are luckier because they do not need to replace tens of thousands of machines running on that operating system.

The larger issue that needs to be addressed is the lifespan of your business devices. We used to consider a replacement cycle of 5-8 years in the world of desktop PCs, but today, with mobile devices, it’s 1-4 years depending on the device. For more about replacement plans, see Sinu’s blog post from 3/28/13: When is your hardware ‘good enough’? Creating a hardware replacement plan to support productivity.

As you plan your company’s operating budget, assume a 3-4 year lifespan for your hardware devices and plan accordingly. Use the Sinu Store as a guideline of what today’s devices cost and plan to replace 20-30% of your company’s devices yearly to ensure no device is more than four years old. (To access the Sinu Store, go to Sinu Support and click the STORE tab on the far right.) Your business will be healthier, your team more productive, and your budget will have fewer surprises if you plan according to the lifecycle now dictated by today’s technology industry.

Topic Articles
May 1st, 2014

Security_Apr28_APasswords are made to safeguard our online accounts. But in this day and age when rampant hacking incidents happen every day and around the world, security is oftentimes compromised. As a result, private data can fall into the wrong hands. For this reason, it is imperative that the passwords protecting your data are strong enough to throw off hackers. Here are some ways to bolster your passwords.

Observe proper web security

With the rapid advancements in technology comes sophistication of methodologies used by hackers to steal data and destroy web security. Cyber crime is continuously evolving as new programs are made to unlock accounts and combine numbers, letters and special characters to determine passwords. The big question for internet users is – how to choose a strong password that can drive hackers away?

Passwords should have at least eight characters. It is highly recommended that you use a combination of uppercase, lowercase and special characters. “P@s$w0Rd45%” is a thousand times better than “Password1”. Veer away from using passwords that are found in dictionaries. Furthermore, avoid using your name, a family member’s name, phone number, birth date, social security number or any public information. Hackers have found a way to crack passwords with the aid of the many databases out there.

To create even more secure passwords, try using a password that is a full sentence, with random words. For example "I am a purple donkey" (with the spaces) will take a long time to crack, which means it's more secure then even the examples above.

Keep malware off your system

Malware are malicious programs that have been crafted in such a way that they appear authentic and trustworthy. Be careful not to click on pop-ups and links that will redirect you to that place where your security walls are torn down. And do not open email attachments from anonymous users. Mechanisms are often embedded in these programs to gain control of your system.

Get professional help by installing security software from a trusted name in the industry. Build your defences as early as possible. Remember the cliché – better to be be safe than sorry – and nowhere is this more true than in computer system and web security.

Keep your passwords private

While this may seem to be a no-brainer, sadly, a lot of people still tend to share their passwords with their office mates or friends. If you’re one of them, then it’s high time that you change your habits and your password again. Think like James Bond -passwords are for your eyes only.

In the event that you need to give your password to a co-worker to get an important document or presentation, make sure that you change them as soon as possible. Never use the same combination again.

Change password regularly

It also helps if you schedule a regular password change. Within a period of 30 to 60 days, you should update passwords across multiple sites. Moreover, never use the same passwords for different websites. If you use the same passwords, you are putting all of your accounts at a high level risk. Hackers are relentless. Once is never enough for them and they can come back time after time.

It’s an unsafe online world out there. These online troublemakers will never be satisfied. So never let yourself or your organization fall prey to hackers. Take note of these safety measures and strengthen your web security arsenal.

Published with permission from TechAdvisory.org. Source.

Topic Security
April 30th, 2014

BusinessValue_Apr28_AIn today's business environment, technology is an integral part of business operations. The problem many business owners and managers face is that technology can be difficult to manage; often requiring a significant investment and specialized team to maintain and run it. This can be prohibitively expensive too for many small businesses, but it doesn't have to be, especially if you work with an IT Partner or Managed Service Provider (MSP).

What is a Managed Service Provider?

In the IT industry, a Managed Service Provider is a company that offers small to medium businesses the ability to outsource the management of their day-to-day technology and IT needs.

In other words, an MSP is essentially your IT department. If something technology-related breaks, they help fix it. If you need an app devised or want to upgrade hardware and software, or take a look into virtualization, they can often help in these complex areas too. Many of these organizations act as your business partner to help increase the effectiveness of your business operations, and achieve your overall goals.

Do I need an MSP?

While there are a wide variety of IT partners out there, you might be unsure as to whether you actually want or need to work with one. To help make the decision easier, we have come up with a list of five signs that your business could benefit from outsourcing your IT management to an MSP.

1. You don't have a dedicated IT department or staff

A commonality many small businesses have is that employees often wear more than one hat. The problem with this is that those who are not necessarily IT experts, but are perhaps more tech savvy than others, are tapped to look after the company's IT needs. Businesses can suffer from gaps in knowledge of the latest IT developments. It is also a challenge to balance IT needs while also running a business and remaining productive.

While for some small businesses having a knowledgeable tech person look after the IT on top of their main job works, the chances are high that they aren't planning for a future in IT and may not be able to carry out complicated upgrades or even ensure that your systems are secure beyond the current environment. This can undoubtedly lead to increased problems in the future, which are likely not going to be fixed.

Instead of hiring a full-time IT staff member, you could look into using an MSP who can offer the same services, but at a fraction of the cost. This allows your employees to focus on their main roles, while also allowing you to rest easy knowing that your IT demands are being adequately taken care of.

2. You have continuous tech problems

At first glance, many of the systems we use on a daily basis are relatively simple. That is, they are simple when they are working. But, when systems breakdown business owners quickly come to realize that the technology utilized in their businesses and the systems that support it are not only complex, but are becomingly increasingly so.

Complexity aside, all technology will eventually break. When it does, you need to factor into your budget resources to make replacements and repairs. If the technology incorporated into your business is constantly experiencing problems there is a good chance this is having a negative impact on profits and productivity.

By partnering with a quality MSP that looks after your technology, you can be assured that a team of experts are running your technology and systems efficiently and that you are able to meet IT demands and scale to meet future needs. Decreased maintenance and replacement costs can help improve your overall productivity and even profits.

3. The people looking after IT are overwhelmed

Any growing business needs technology to be able to scale to meet and support growth. This often overwhelms even the most seasoned IT professionals. Even if your business has a dedicated IT role or team there is a chance that they can become overwhelmed.

When the pressure is on important issues may not be addressed and corners may be cut in order to meet current demands. This can lead to increased costs and problem issues down the road, resulting in an even more overwhelmed Technology department.

The great thing about quality IT partners is that you often don't have to outsource all of your IT needs to them. If, for example, you have an employee who is a whizz with building computers but does not have the time to oversee the whole of your technology needs, then outsourcing some functions can free up their skills or allow them to work more effectively in their main roles.

4. Your IT budget is unpredictable

The cost of technology is ever changing. Some months you may have to replace a computer while others may see a new server needed or a security issue that needs to be dealt with immediately. Because of this, actually budgeting for technology is incredibly hard, especially for small businesses.

Most IT partners offer their services on a flat-fee, monthly basis. This makes it easy for companies to budget for technology. The upside to this is that while your budget is predictable, overall costs and overheads are often reduced because your systems are kept in better working order and will last longer.

5. You have trouble prioritizing your IT needs

It can sometimes seem like a new system is needed on a near monthly basis. From servers to email systems; computers to mobile devices; your business will almost always require ongoing technology. The problem many businesses face is that they simply are not equipped with the skills and the knowhow to recognize what their IT priorities should be.

Do you update a server, or look for a new email solution first? And in what order do you need to implement updates? It is not always obvious what the answers to these questions are, especially when everything seems urgent. If you outsource the management of your technology, the companies you partner with can take the time to get to know your company's needs and demands and prioritize. This will make your organization more efficient and better able to reach business goals.

If you are struggling with technology in your business, contact us today to see how as your IT partner, we can work with you to ensure that your technology is working for you.

Published with permission from TechAdvisory.org. Source.

April 30th, 2014

Productivity_Apr28_AThere are often tedious tasks that can threaten to take the joy out of your working day, but often it is these very same jobs which are essential too. When it comes to sustaining successful productivity at work you cannot simply refuse to do whatever you don't enjoy. However, there are ways to bring a little enjoyment into even the most mundane and boring tasks.

Alternate what you love and hate doing

Finding motivation when placed in a difficult or dull situation can be tough. But, it’s going to feel even more arduous if lack of motivation leads to a poor result and you're forced to do the job again.

So what do you do when you’re in this situation? Simple. You incorporate the tasks that you do enjoy doing into the cycle.

This balances good and bad experiences so you are not constantly employed for long periods doing hateful tasks. Compared to a situation where you are repeatedly being pounded with tasks that you don’t like, this is way better.

Create a schedule for unwanted tasks

Goal setting and scheduling will allow you to mentally prepare for unpleasant tasks and see beyond them. If you've got a plan to get through your tasks and have something to look forward to, they won't seem so onerous.

Create a timeline of milestones to be accomplished. Evaluate your performance and accomplishments on a daily basis. Try your best not to procrastinate and always adhere to what you have initially planned. Delay merely means more annoying moments for you in the future. Be half-hearted about it or veer off-plan and you might have to redo a project because the quality of your work failed to meet expected standards.

Look at the bigger picture

Your perception has a great influence on your mindset. Instead of focusing on how tiresome and uninteresting an assignment is, you could try getting inspiration from focusing on the possible positive outcome. This might be recognition at work, monetary gains or increased productivity and business success.

Take baby steps

If you feel you have tried everything and yet stress and boredom keep growing with certain aspects of your time at work then it’s time to take a step back and reinvent. Forcing yourself to do something you dislike will merely increase the pressure that’s already keeping you from obtaining good results.

Break the job into smaller tasks. Set realistic goals every hour. You’ll be surprised at how taking baby steps can help you get things done - even monumental tasks that started out seeming impossible.

Take a break

Working on a job that you don’t enjoy is exhausting. It can be mentally draining and you might feel as if to achieve certain tasks you really are pushing until the last drop of your energy has run out. You might benefit from recharging from time to time. Take a break and listen to your favorite music. Relax and revitalize your nerves and muscles.

Reward yourself

Celebrate little victories. Whenever you accomplish a goal or target, no matter how big or small, reward yourself. Think of ways you could treat yourself, whether it be a grand gesture such as a weekend away or a meal out, or even a night at the movies. Find a reward that's worth looking forward to.

It’s also worthwhile asking for help from your colleagues and team at work. If you feel that tasks are insurmountable or you know you will struggle to complete them by yourself then reach out to attract the skillsets and interests of those around you. And after you've achieved what you set out to do you can reap the benefits of greater productivity.

Another option is to contact us to see how our services can help allow you to focus on running your business.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
April 28th, 2014

segment on NPR’s Morning Edition (4/7/14) covered the personalities and philosophy that drives a new tech startup called Re/code. And, in many ways, it challenges even the most established businesses to “think like a start-up.”

Kara Swisher and Walt Mossberg have launched Re/code, what the NPR describes as a “hybrid of a news and a conference organization.” Both formerly of the Wall Street Journal, they co-produced one of the leading conferences focused on the convergence of tech and media industries, D: All Things Digital conference, from 2007 until last year. (You may recall that this was the conference that brought together Steve Jobs and Bill Gates during an interview several years ago.)

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