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June 27th, 2015

There’s been an increased focus on the importance of DNS security in the media recently: The Federal Reserve Bank of St. Louis was breached using a vulnerability in DNS last month, and a few years ago, several media companies, including the New York Times and Washington Post, went offline because of similar types of attacks.

So what is DNS and why is it important to small business?

DNS stands for “Domain Name System” and it is a mechanism to make the Internet a more human-friendly place. The Domain Name System was originally invented to support the growth of email communications on the ARPANET (developed under the U.S. Advanced Research Projects Agency–ARPA).

The ARPANET launched on August 30, 1969, at UCLA, as the first wide area network. A network connection was added to the Stanford Research Institute later that year. By the end of 1972 there were 24 sites on the ARPANET, including the Department of Defense, the National Science Foundation, NASA, and the Federal Reserve Board.

In 1983, a military-only network called MILNET split off from the ARPANET; this military network later become part of the Department of Defense’s Defense Data Network. The National Science Foundation managed the non-military network that evolved into the public Internet we know today.

DNS is a system that ties alphabetical names to the numerical IP addresses that allow computers to “talk” to other. Alphabetic host names were introduced on the ARPANET shortly after its creation to make it more user-friendly because alphabetic names are much easier for people to remember than numeric addresses.

A key element of the DNS standard is a worldwide collection of DNS servers designed to be distributed and non-centralized in order to support a free and open source Internet. With no central location for all DNS servers, communications can continue even if a server was disrupted by an attack. Similarly, no one single company or government could shut of the Internet. It is a democratized system that has survived over 30 years, in spite of the incredible technological advances that have taken place during that time.

When you enter a domain name (e.g. google.com), your computer will find your nearest DNS server and ask it what the correct IP address is for that name. DNS will return the IP address and your computer can then communicate with the relevant machine.

A domain name registrar, like GoDaddy, is the service that assigns these names with IP addresses for the end user, such as when you get a URL for a website. The DNS server serving your domain – known as the authoritative name server, holds the requisite IP address information.

Many cyber attacks involving DNS knock the authoritative name server out of action and disrupt the ability to resolve the IP address. An inability to resolve an IP address will cause Internet software to fail and the affected domain is rendered inaccessible, including the capability to send and receive emails. This is why Internet service providers and hosting companies routinely deploy multiple DNS servers.

Historically, DNS hacks like the ones involving the St. Louis Fed and New York Times have been committed by sophisticated cybercriminals with large resources. While they do not typically target small businesses, there are precautions that can be taken to help avoid the risk of these types of attacks.

It is important for business owners to know who maintains the authoritative DNS server for their company’s domain. Many domain name resellers will host the DNS as a value-added service at no additional charge, as do practically all web hosts when you sign up with them. Often, businesses count on their web developers to handle this detail, but business owners should own their domain outright and have all the credentials. Businesses may want to consider paying for DNS services from companies that offer added security and protection. Verisign or OpenDNS, for example, provide detection and filtering software to prevent against harmful content and malware.

Topic Articles
June 27th, 2015

Microsoft is preparing to launch the Windows 10 operating system for PCs in July, with phones to receive the upgrade later this year. Here’s what you can expect from Windows 10 and how to prepare for the upgrade.

Windows 10 will be the most aggressive release of Windows for Microsoft, and the first major release under Microsoft’s new CEO, Satya Nadella, as Microsoft continues efforts to retire Windows 7 (which is nearly 10 years old), and after the lukewarm reception for Windows 8 three years ago.

The company has kept most details of the release quiet. Windows 10 pricing information hasn’t been officially published, however, it is reported that at least the first year will be free for upgrading from Windows 7 and 8, and it will be free for Office 365 subscribers.

A few features of Windows 10: 

  • Microsoft will offer one-click upgrades to everyone who is running older versions of Windows, promising to be the easiest upgrade of any version of Windows
  • Anything that is ‘certified’ to run on Windows 7 will run on Windows 10
  • Windows 10 is the leanest Windows ever released and technically it is faster than Windows 8 and much faster than Windows 7
  • Microsoft will have a unified store for phones and desktop to buy a single ‘app’ that runs on both platforms, beating Apple on this front

So what can your business do to prepare for Windows 10? 

1. Review your hardware replacement plan

Sinu recommends that a 36-month roadmap be in place for office machine replacements and that this be the center of any discussion around plans to upgrade to Windows 10. If Windows 10 is more quickly adopted than anticipated, then this plan would be accelerated. 

We caution our customers that there are costs and risks to upgrading to Windows 10 on old equipment and, more importantly, any equipment that is out of warranty brings risk to your business and should be a priority in your hardware replacement plan.

Sinu can assist with creating a replacement plan using Business Intelligence reporting available to all its customers through the Sinu portal. For instance, the “My Computer Replacement Plan” report parses your hardware inventory and looks at the warranty expiration date, ship date, Operating System version and memory to make a recommendation about the machine: Retain, Replace or Update. (See Sinu blog on replacement plans.)

2. Know your business solutions and whether they are ready for Windows 10

You should have an inventory of all the business solutions your company relies on. When considering upgrading to Windows 10, review your hardware replacement plan along with each business solution to make sure it will run on Windows 10 without issue. This often means contacting each vendor to ask how your version of that business solution will work with Windows 10, and you may be encouraged by these vendors to upgrade to their newest version for maximum security and performance. Reviewing each business solution for Windows 10 compatibility is needed before a plan to Windows 10 can be put together. Sinu can help with all these steps, and strongly encourages you to let us assist you with any hardware or software upgrades.

3. Windows for home users

For employees using Windows at home, consider giving them a heads up that Windows 10 is coming in late July and that their home machines might receive an offer for free upgrade. Encourage them to do a backup before trying to upgrade. (While no company should make concrete recommendations on how someone should handle their personal IT, backup is a generally accepted practice.)

4. Consider training

Almost everybody resists changes to the systems they are accustomed to, but does a change in software cause prolonged loss of productivity with your employees and/or have they been uncomfortable with previous Windows software changes?  If so, your team might need some training in Windows and, more specifically, Windows 10. Sinu can help you gain in-person, over the web, or self-help training in these areas so that your team knows what to expect, can open the programs they need, and is more comfortable with Windows 10 before it is installed on their computer.

The bottom line is that technology solutions will continue to evolve and before adopting new technologies we recommend an inventory of your current solutions and careful planning for any upgrades. Sinu is here with the tools and expertise to help plan and implement those transitions to ensure your employees are productive and your data is safe.

Topic Articles
June 19th, 2015

BusinessIntelligence_Jun9_ACompanies today are adopting business intelligence (BI) tools to represent data in a way that makes information comprehension and analysis simple. But all too often business owners make mistakes in selecting and implementing a BI software solution, resulting in unnecessarily high costs and ineffective execution. To help, we have put together the most common BI mistakes organizations make, and how to avoid them.

Mistake #1: Not defining business problems

One of the biggest mistakes in BI implementation is jumping to conclusions too soon without first identifying what your business wants to accomplish. When it comes to integrating BI into business operations, there’s no such thing as a one-size-fits-all solution. Looking for a single BI tool to solve all analytics problems is one of the main reasons many BI projects fail.

You need to clearly define the business problem you’re trying to solve, and understand the specific tools required to solve those problems. Only then will you be able to select and purchase the BI tool that best suits your needs.

Mistake #2: Not getting buy-in from end users

Even the best BI tools are ineffective if they’re not properly utilized. Forcing your employees to use newly purchased BI technology without informing them or hearing their thoughts beforehand is a big mistake.

Instead of telling employees they have to use something, first focus on highlighting the benefits of the new BI system. Help employees understand why they’ll want to use it, and convince them by showing them what they stand to gain from the new BI technology.

Mistake #3: Rushing implementation

A rushed deployment of new technology is often times not a successful one. When it comes to deploying BI solutions, patience is key. If you hurry into BI implementation too quickly, your end users may not have enough time to develop the skills required to use the software effectively.

Take an incremental approach to implementing BI solutions. Make a list identifying business problems and, rather than expecting to solve every business problem all at once, try to prioritize specific outcomes you want to achieve. When you have solved the first issue, move on to the next one and so on until you have incrementally solved all the problems on the list.

Mistake #4: Insufficient training

New BI systems are complex structures that require a lot of training in order for users to make the most of them. If users lack the skills necessary to operate the software, then bottlenecks can occur. The product may be left dormant for long periods of time as users wait for experienced IT staff to resolve teething problems.

Spend wisely on providing ongoing training, so that users really understand how to use the system. Consider hosting weekly lunch sessions where a different aspect of the BI system is discussed. You could also provide online training videos that enable users to learn more about the new system at their own pace.

Mistake #5: Not making use of information and reports

BI tools are designed to analyze raw data and turn it into valuable information that can be used in business decision making. But some organizations fail to exploit the information fully - it is not shared, not analyzed, and not acted on. BI software can generate reports on various data points, identify risks, and predict trends. It’s important to leverage the information gathered and to apply it to your business’s objectives and goals.

Business intelligence software is a highly useful tool that, when used properly, can drive your business forward. Avoid these mistakes in order to make the most of your BI solutions. If you’re looking to implement BI tools to your company, contact our experienced consultants today and see how we can help.

Published with permission from TechAdvisory.org. Source.

June 8th, 2015

SocialMedia_Jun8_AWith social media being such a big part of everyday life, it likewise plays a huge role in online marketing. There are many social platforms a business can use to reach out to audiences, but the one that stands out from the crowd is Facebook. Over the past few years, Facebook advertising has seen steady growth in revenue, thanks to its specific audience targeting methods that allow business owners to lower their new customer acquisition cost significantly. If you haven’t tried Facebook ads, you’re truly missing out on one of the most powerful marketing tools out there. To that end, here’s a step-by-step guide to implement Facebook ads in your business.

1. Create a Facebook Business Page

First things first: before you can advertise on Facebook, you must have a Facebook Business Page. Log in to your Facebook account and, on the news feed page, click on Create a Page from the left column. Choose the category of your Page that best describes the nature of your business. Then fill out all your business information, including your website, hours of operation, phone number, address, and email. Finally, add creative profile and cover images to attract potential visitors.

2. Define your Facebook ads goals

Facebook offers a variety of advertisement options to choose from, depending on your business’s needs. That’s why it’s important to create goals for your ads, to make sure you’re spending your money wisely while achieving your business goals. Start by asking yourself why you’re utilizing Facebook ads in the first place; defining advertising goals and strategies will help you choose the right type of Facebook ad.

3. Choose an objective for your campaign

Now that you have a Facebook ad goal in mind, it’s time to translate those goals into objectives for your campaign. For instance, if you want to drive more visitors to your business website, your Facebook ad objective is to Send people to your website, but if you want to increase your number of social media followers you would choose the objective Promote your Page. From your Page, click on Create ads and choose an objective to get started.

4. Target your audience

This is the step where most businesses fail at Facebook advertising. You can target your ads based on location, age, gender, language, interests, and behavior. By defining the right audience group, your Facebook ads will be shown to the right people and will give a high conversion rate. After you’ve chosen your target audience, you can decide how much money you want to spend, and choose the time to run your ad.

5. Customize your ad

This process is equally as important as audience targeting. In this step you have the option to choose how your ad will look, by adding up to five images and text that will accompany them. The text is only 90 characters long, so make sure your copy portrays what the content is about, so it will encourage people to click on your ad. Then choose where you want your Facebook ad to show from four options - the news feed, mobile news feed, right column, or audience network.

6. Place your order

The last step is to click on the Place Order button to submit your ad to Facebook for review. You’ll receive an email from Facebook once your ad has been reviewed and approved and is ready to launch.

Facebook advertising requires effective planning, testing, and measuring. You need to experiment in order to find the campaign that works best for your business. If you’re interested in advertising on Facebook or through other social media platforms, drop us a line and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
June 3rd, 2015

164_A_ProdTechnologies such as cloud computing are freeing employees from their desks and lighting the fuse to the remote working revolution. For employees who lack discipline or a strong work ethic, a remote worksite is a breeding ground for a lack of focus and unproductivity. What can you do to help them out? Here are some ideas you can provide your staff (or take advantage of yourself) to develop the proper habits for successful remote working.

Don’t change your routine

Would you go to the office without brushing your teeth or combing your hair? Probably not. Believe it or not, it’s not a good idea when you’re working remotely either. Sometimes the simple act of preparing for your workday - jumping in the shower, shaving and so on - can put you in the right frame of mind to work. If you or your staff are finding it difficult to be productive at home, try sticking to a pre-work routine and see if it makes a difference.

Designate a specific workspace

Attempting to work while sitting in your bed or lounging on the couch can be a recipe for a productivity disaster. So instead, try designating a specific space where you work everyday. It can be as simple as a desk set apart from the rest of your living room or bedroom, but just make sure it’s not cluttered with non-work items (like a TV remote or fiction novel), and that it’s properly lit and comfortable.

If you’re working from a coffee shop, airport or other public place, consider using a pair of headphones to help drown out the noise so you can focus. Eliminate as many distractions as possible, and the productivity will come.

Stay connected to your team

Thankfully, cloud computing has made it unbelievably easy for your remote workers to stay connected to the office wherever they are. If your business is setup with Google Apps, Microsoft Office 365 or another cloud product, make it a requirement that your employees access it daily and remain available. When your staff is connected to your business this way, it will strengthen their relationship with other employees and the organization as a whole. Generally speaking, more connected employees are more productive ones.

Log off

When you work remotely, the line between work and personal life blurs more than ever. To avoid burnout, it’s important you discipline yourself to log off after you’ve put in a full day’s work. Whether you choose to work from 9 to 5 or 4pm to midnight, define work hours and stick to them. This will help you completely disconnect at the end of the day, which will ensure that you’re properly rested and prepared for the next.

Want more tips on productive habits for remote working? Are you ready to empower your staff with cloud computing to help them along? Let’s talk. Call us today.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
June 2nd, 2015

BusinessValue_June2_ATechnology has completely changed the way we do business. Gone are the days when customers had to drop by your company to purchase your products and services. Now they can simply visit your website, see what you have to offer, and make an online payment - all in a matter of minutes. But if you want to expand your customer base, your website needs to rank high in search engines, so that it’s easy for potential customers to find you. That means implementing search engine optimization (SEO) strategies; here’s all you need to know about SEO to increase your online presence.

SEO defined

The practice of SEO has been around just about as long as search engines themselves. SEO is basically a methodology of techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in search engine results. There are a lot of crackpot theories about SEO out there, and you’ll have to sift through them to find the techniques that really work for your business.

There’s a saying in the world of SEO that if you’re not first, you’re last. When it comes to SEO there’s no short cut, and the idea of getting your business website ranked on the first page of Google search results in one day is ludicrous. To make things clearer, we’ve compiled a list of the basic SEO practices business owners tend to overlook.

1. Research keywords Keywords are key to your online presence. Add the right keywords to your website and your chances of being found are much higher. First, invest time in keyword research. Find out which keywords your customers are using in search engines, and gather all crucial data for SEO purposes, whether it’s search volume, trends, or competition. Make a list of keywords related to your niche. Don’t be tempted to only go after phrases with the highest search volume - they will be very hard to rank for and might be too broad.

2. Create quality content Based on the researched keywords, generate high quality content with the focus on your readers. Make sure this content reads naturally for human visitors - don’t overdo it by stuffing keywords into your text in the hope of getting high rankings, as most search engines will penalize your website for using this underhand tactic. Good content has relevant keywords in it, but a great one has the keywords while also providing real value to visitors.

3. Place call-to-action buttons A business website should always have a call-to-action to convert visitors into customers. Make sure you add a call-to-action button to each of your most important pages, whether that means the About Us page, service pages, FAQs, or case studies. Call-to-action buttons may vary. They don’t always have to lead to a contact form; they can be links to other content, incentive offers, free downloads - the list goes on.

4. Create an internal link structure After you have quality content, you must show the search engines that your site has a page hierarchy. The general rule of thumb is, all your articles should link back to the home page, service pages, and even other articles. Linking internally allows for easier navigation for your visitors, and there’s a good chance they will spend more time on your website, which is good for SEO purposes.

5. Install analytics tools Tracking your visitors’ behavior on your website is important. Connect your website to analytics tools like Google Analytics and Google Webmaster Tools to gain valuable insight into your website’s statistics. By closely monitoring performance, you can eliminate keywords that aren’t generating you leads, and tweak content that visitors ignore.

SEO is an ongoing process that requires patience and time. These suggestions are meant to set a stronger foundation for your business to expand. If you’re looking for other ways to increase business value, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

June 1st, 2015

Security_May27_AInformation security is on everyone’s mind - all too often we hear of a high-profile data breach in the news, and even the smaller scale attacks that don’t make headlines can wreak havoc on growing businesses. So it’s heartening to know that Google places a high premium on security. Their latest move to bolster protection for Google Drive for Work sees the introduction of physical Security Keys - here’s what you need to know.

Google already offers security precautions like two-step authentication, which provides additional protection by requiring you to enter not only your password but also a one-time code received by SMS or similar. This is a crucial weapon in the fight against hackers, since weak usernames and passwords are still be the primary reason for accounts being breached. Security Keys now take things one step further, strengthening your Google Drive account’s coat of armor to an even greater extent.

The Security Key is a physical USB device that is plugged into your computer, and which sends an encrypted signature, instead of a password or other code, to verify your identity and permit you access to your Google account. Crucially, Security Keys are inexpensive - starting from around $6 per unit - and require no additional software for deployment, use or management. Administrators have the ability to track when and where each key is used, as well as being able to disable them if lost and issue backup codes to allow staff uninterrupted access even if they do misplace their key.

Simplifying the login process is also a key part of what Google has tried to achieve with Security Keys. To that end, the first time you use your key to access your Google account on a particular computer, you can opt for Google to remember that device. On subsequent occasions you can quickly sign in using only your password, and without requiring either your key or a two-step authentication code. You can still sign in using your key on other machines, and if a hacker tries to access your account without your key they will also be prompted for a two-step verification code (which, unless they have access to your cell phone, they shouldn’t be able to provide).

Security Keys aren’t an entirely perfect solution, though - there are some significant limitations to the technology. For one, you can’t use them on mobile devices, since they require a USB port to work, and they only allow you to access your Google account through the Chrome browser. Windows, Mac OS, ChromeOS and Linux operating systems are all supported, but if you’re working from your phone or on a browser other than Chrome then you’ll need to continue using two-step authentication. Google says you can mix and match different methods of verification, opting to use Security Keys where they are supported and two-step verification otherwise (or if you don’t have your key with you).

What’s more, only Google Drive currently supports Security Keys - it’s not yet possible to use them with Google Apps, for example. But, while the technology is primarily targeted at Google Drive for Work users, it’s possible to link a single key to multiple accounts, meaning you can use it to access both your work and personal Google accounts. Some users have also queried how much of a safeguard the technology really provides in the absence of an additional PIN code or fingerprint authentication being required for activation, suggesting that a stolen Security Key could be used to access a computer that a user has previously asked Google to remember. But Security Keys do appear to offer at least some additional protection, which will be of comfort to businesses handling sensitive data.

Give us a call to find out how to employ Security Keys and other technology solutions to bolster your protection against network intrusion and data breaches.

Published with permission from TechAdvisory.org. Source.

Topic Security
June 1st, 2015

BusinessContinuity_June1_ACompanies of all sizes today are aware of the data security risks posed by unexpected disasters, and so have a business continuity plan in place to prevent data loss. But entrusting data backup to the average IT guy is a certain way to lose your critical business data, since making configurations and changes to managed backups can be downright complex and confusing. That’s why you should turn to cloud hosting for a more simple data backup and recovery process. Here’s why you’ll want to utilize cloud computing in your business continuity plan.

Better uptime

Backing up to an internal drive or an external hard drive won’t completely secure data. If someone steals your computer, you lose the hard drive and the backup. Natural disasters or man-made errors will also likely destroy your backups. Your company could face expensive downtime if your backups are lost or damaged. With cloud-hosted backup, however, things are different. The entire purpose of a cloud backup is to make sure your data is available when you need it. Top cloud service providers will offer redundancy, which means they will make a backup of your backups. This increases uptime and ensures optimum levels of data availability.

Fast resource provisioning

When backups are being implemented, spikes in user activity or cloud environment accessibility can rise rapidly and slow down a website or other running systems. This is where a cloud hosting provider comes in. By closely monitoring user activities, providers can see spikes either before or as they are happening. The provider will provision more resources and virtual machines to manage the influx of users. This type of flexibility is particularly useful for when data backups are in process.

Backup frequency

Most companies work on files and update information throughout the day, so it’s important to have a real-time backup plan ready in case an unexpected disaster occurs. When you backup data to the cloud, you will no longer have to worry about managing the frequency of your backups. Most cloud-hosted providers offer hourly, daily, monthly, or other fixed backup frequencies, while others let you set your own backup schedule. Some of the services offered by these providers will back up files as you make changes, so you’ll know that the very latest version of files and data are always backed up.

Distributed infrastructure

Cloud-hosted backup literally means the delivery of data backup to users all over the world. Selecting the right type of cloud hosting partner is equally as important as having a cloud backup plan in the first place. If international users are trying to access database or download applications through your business website, latency will become a factor - the closer the user is to the data, the faster they’ll be able to access information. A suitable cloud hosting partner will be able to provide backup servers at the location that best suits your company’s business continuity needs. Distributed infrastructure is beneficial if you’re looking to support a large number of worldwide users.

Businesses everywhere are utilizing cloud backup solutions - don’t be the one left behind. If you’re looking for a managed cloud backup service to protect your business data, give us a call today to see how we can help.

Published with permission from TechAdvisory.org. Source.

May 27th, 2015

Verizon is betting on online content and distribution with its $4.4 billion AOL acquisition. According to the New York Times, with the purchase of AOL, Verizon will add a layer of entertainment, advertising and services to its vast network of smartphones in order to attract more customers and find new sources of revenue. The deal is expected to close this summer, pending regulatory approval.

This tactic to preserve the value of Verizon’s distribution channel – their mobile service – by developing exclusive content is not new. Prior to the AOL offer, Verizon had already been investing in its mobile video services and said it plans to launch its own mobile video service later this year, reports ZDNet. AOL has been making original video for a number of years, often viral and reality-TV based, and this content will likely be added to the Verizon offerings.

Verizon is not alone in its focus toward video content and distribution. In the NYT report, “Verizon is following other big media companies down the same path. Comcast, the biggest cable operator, acquired NBCUniversal, the big television and movie studio group. AT&T, Verizon’s nearest rival, is in the process of acquiring DirecTV, the satellite television business. And Sprint, another wireless operator, is making its own forays into content.”

It isn’t just big business that can gain by focusing on video in their marketing. According to The Guardian, small businesses should pay attention to this trend: “With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.”

The Guardian makes a good argument for using video in content marketing campaigns: “Engage viewers and they will share the video with others. They will spend longer on your website and more time interacting with your brand. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.”

The Guardian reported some interesting statistics to bring home the point:

  • By 2017, video will account for 69% of all consumer internet traffic (source: Cisco)
  • Video-on-demand traffic alone will have almost trippled by 2017 (source: Cisco)
  • More than half of companies are already making use of video marketing
  • 64% of marketers expect video to dominate their marketing strategies in the near future (source: Nielsen) 
  • YouTube receives more than one billion unique visitors every month
  • If a picture paints 1,000 words then one minute of video is worth 1.8 million (Forrester)
  • Seven in 10 people view brands in a more positive light after watching interesting video content from them (Axonn Research)

In the past, video content development has been expensive, difficult to create in-house, and often beyond the budget of most small businesses. The Guardian argues that today most businesses can take advantage of the popularity of video to reach consumers because production costs have fallen and video is easier to produce. The report also suggests that apps such as Twitter’s Vine, with its six-second maximum clip length, have dramatically increased the opportunity for businesses on a limited budget to participate. 

There are several considerations to keep in mind should your business want to maximize return on a video marketing campaign investment, advised The Guardian:

  • Know the audience you are trying to reach and make sure the content is relevant
  • Consider whether online video is the most appropriate means of getting your message across
  • Use social media and be sure to promote your video across multiple channels – make it easy for users to find and share it
  • Don’t neglect mobile – 10% of all video plays happen on mobiles and tablets, and it’s a growing segment 
  • Be creative with the video content as well as the campaign and its delivery

There is no one “silver bullet” to create a successful content marketing campaign, however data show that video – when done right – can be a powerful vehicle to engage customers and distribute your message.

Topic Articles
May 27th, 2015

While Sinu always offers full-time support and management for its customers as part of its monthly subscription service, we have found that some organizations would like to supplement the Sinu Solution with a dedicated on-site technician. Along with its SaaS (Software as a Service), HaaS (Hardware as a Service), and unlimited support, Sinu offers ‘Tech as a Service’ for those businesses and nonprofits that have more demanding on-site technical needs.

With Sinu’s ‘Tech as a Service,’ your organization can have a dedicated on-site technician as a subscription service. There are several benefits to Sinu’s ‘Tech as a Service’ as compared to hiring an in-house technician:

  1. You can choose your tech for as many days as you need – from one to five days per week.
  2. The technician is hired by Sinu, so we take care of payroll, insurance, and vacation time.
  3. Because the technician is a Sinu employee, he/she will experienced with the Sinu Solution you use daily.
  4. Your organization will continue to have the full support of the Sinu management and support team.

To learn more about Sinu’s ‘Tech as a Service, ‘ contact Sinu CSO, David Owen, dowen@sinu.com.

Topic Articles