When it comes to running a small to medium business, you are likely operating on razor-thin margins and are constantly looking for ways to optimize business functions or save money. Many managers and business owners prefer to take on these tasks in-house, as they feel that they are better able to control the outcomes. When it comes to IT though, many business owners lack the time and knowledge needed to focus on tech, making it the perfect candidate for outsourcing.

Outsourcing IT is a bit different than the usual outsourcing you get in factories, or support services. Instead of going overseas, you can partner with a Managed Service Provider (MSP) in your local area. MSPs provide comprehensive IT management services which usually cover everything tech related.

Working with an MSP often has a direct impact on your bottom line, and can help make your company even more successful than it already is, or at least increase profits to get you there. However, there are many more reasons companies outsource. Below are our Top Five:

5 reasons why you should outsource IT

1. Increased control of operational costs - Most MSPs group their services together into monthly plans, meaning you have one cost associated with the IT department. Overhead expenses such as staffing, overtime hours, and operational costs, as well as software licenses, etc., are all included in a flat monthly fee. This makes it easier for you to control IT related costs, while also saving money.
2. Take focus away from IT, refocus on business functions - Technology is great and a necessity of running most modern businesses but it does break and become either worn out or outdated. Seemingly endless tech issues can take your focus away from key business functions. MSPs take care of all this, allowing you to re-focus your efforts and energies into running your business.
3. Access to better resources - The best and newest tech is often pricey; well beyond the budget of a vast majority of small and medium sized businesses. This is further compounded by the fact that you likely can't afford to hire the new employees needed to to run these systems either. MSPs can provide the latest tech along with the experience to support it, allowing you to get more for less.
4. IT functions are beyond current abilities - If you are like most small to medium companies, you have a few staff who are designated as computer experts, even though that may not be their main role or responsibility. Or it could be the case that you and your colleagues simply lack the knowledge and experience required to run increasingly complex technical systems. The employees at MSPs eat, sleep and breathe tech, and can provide enterprise level IT support and knowledge.
5. Reduced risk from IT failure - Technical systems are built to be robust. However, they aren't perfect and will eventually fail. This could mean lengthy downtime, increased costs and lost data. Managed Service Providers reduce this risk by actively monitoring your systems and offering back-up services which will reduce productivity loss and lost business.

3 things you can expect from an MSP There are a wide variety of MSPs, serving many industries, but there are three things you should expect from any MSP.

1. Flexibility - IT companies have access to a wide variety of vendors, tech and resources. This means they should be able to develop scalable solutions that meet your companies needs as you grow.
2. Product experts - The main business objective of an MSP is to provide IT services.To do this they need employees who know their stuff. To get the best, most hire staff with specific qualifications and certifications and experience with the systems offered.
3. Long-run cost savings - In the short-term it is entirely plausible that internal staff are cheaper than a monthly MSP. Factor in the cost of purchasing technology, maintaining it, plus the cost of recovery, and the cost of retaining an internal IT team will skyrocket. Most companies you outsource to offer a flat rate monthly fee, and will be able to maintain your systems longer. This means lower replacement costs and increased uptime, which in the long run make outsourcing a viable, cost-efficient option.

If you are tired of IT problems and cost overruns, contact us today to see what we can do for you.

by Larry Velez, founder & CTO, Sinu

Sinu gets asked about online reputation sometimes.

We discuss this complex topic with customers and explain the SEO world and how search engines work. We thought we would put some of the thoughts we have expressed into this blog post.

It is important to understand and accept that search engines just reflect what is already on the Internet – if it is not out there, they won’t show it. This is important to recognize because it focuses your attention on what is out there about your company and trying to influence what people are saying about you.

A great exercise is to create a Google alert on your company name and the top words that you think would lead to your company – for example, list your industry, types of services you provide, location. Also, try doing a Google search of your company. If you are happy with what you see, then congrats you are doing a fine job of being a good company in the public’s eye. If you do not like what you see in search results or Google alerts, pay attention to who is publishing these things about you and why.

Would any of then remove the content if you asked? (It’s worth asking.) Some companies make money by publishing public information, so look for the
source and see if the source will remove it. Google’s official position is that they won’t intervene, by the way.

The best way to fight unwanted information is to promote wanted information. This means posting information about the good your company and your company’s people are doing for the world. Post these on social networks and make sure they are publicly searchable by search engines. For instance, make a web page or Facebook/LinkedIn page that focuses on the good your company does for the world. Maybe you have a charity initiative or a yearly drive of some kind? Make sure the Internet knows about this and your company promotes these articles in places where your industry goes to for more information.

What most people do not realize is that Google and other search engines are just a reflection of reality. If someone out there is posting information about your company, removing a reference to that existing information does not remove the original information.

The tough pill to swallow is that the best way to remove negative info about your company is not to give people reason to write negative things. While sometimes this is out of the control of the company, a good company should have more positive info about them out there than negative. In many ways, this transparency is a more accurate and believable reflection of a company than their manicured PR images used to be.

We may be headed to a world where you have to conduct business in a way that is genuine and good for humanity because negatives get spread quickly and permanently on the Internet. This dives deep into company culture and their view of the world around them and how they decide to run their business.

Bottom line, search engines reflect reality – all of reality, both good and bad. This highlights the importance of not only doing good things for the world your company can impact but also making sure people know about the good you do. If it is really great stuff, it will get out there without you even trying – so think about what your company can do to make the world around you better. Be unique so people notice and follow through on the initiative. You may find that it not only benefits your company’s reputation but your team might also feel better about where they work.

Information is everywhere these days. What do most businesses do with this information? They track and analyze it to help make decisions, judge how well their company is performing and meeting established goals. The only problem is that there's so much information generated that it's a real challenge to conduct a good analysis. That's why many businesses use dashboards.

A dashboard is an easy to read and comprehend representation of data that indicates the current status of a company. Most dashboards look at a company's Key Performance Indicators (KPI), and display information graphically, and more often than not in real-time. This study of performance is often referred to as analytics, and companies can use KPIs, and the dashboards that represent them, to predict, describe and even change performance.

Dashboards have become an integral part of any analytics process, and can really help a business. However, they need to be implemented properly if a business is to benefit. Here's five tips that can help you launch useful dashboards.

1. Focus on the important Dashboards allow you to track almost any form of data. This doesn't mean you should, however. In fact, it's a good idea to step back and identify the most important, or most integral processes of your business. You could start with two or three of these that you can clearly track from beginning to end.

2. Do your tech due diligence The number of programs and full solutions that offer small businesses dashboards are plentiful. You should think about what exactly you want to track and your overall goals before you talk to a vendor.

With the information and metrics identified, you should look for a solution that allows you to track these to the level you want. If you're only being offered once a week views, for example, and you need updates once a day, you're better off continuing your search.

Beyond this, you should be careful to look at the options each dashboard has, and the information it follows. You don't want to be tracking information you don't need, as this could throw off the effectiveness of the solution.

3. One solution won't fit all It's important to bear in mind that different departments or roles will want to track different information. You should include the different team wants, along with their representatives, when looking at solutions, so you can get a better picture as to what you need.

4. Benchmarks Once you have set your goals or objectives and before you implement your new dashboard, it is a good idea to track any related information. This should give you a solid idea from which you can compare changes once the dashboard is implemented.

This pre-system tracking doesn't have to be long, maybe three to six months - enough time to give you a solid grasp of what you want to look at. After implementation, track the same data for six months and look again. Any changes will become the new benchmark which will allow you to launch new solutions, or gauge effectiveness of the data you are collecting.

5. Back up your data As with any tech system, all dashboard software will have the occasional bug or glitch. It simply cannot be avoided. Developers and vendors know this and many have backup solutions to ensure data loss is minimized. It is a good idea to consult with them to ensure their backup meets your needs, or look for one who can work with existing technology to ensure data won't be lost.

Tracking data and information that is critical to a business's operations can help you gain not only a clear picture of just how well your company is doing, but also highlight any need for changes or improvements. If you would like to find the right dashboards for your business, please contact us, we may have a solution that will drive your success.

Possibly one of the most frightening things we can experience is suddenly finding out that our work laptop, or phone has gone missing, and with it vital data. This can be a devastating setback, as there is a pretty high chance you may not recover your device. Luckily, there is a solution that can help you track down lost tech.

Prey is an Open Source - free - program that you can install on your computer or mobile device and track it when it's missing, or been stolen.

How it works First you have to download the software - from here - onto your computer (Windows, Mac or Linux are supported), and sign up for an account. You have a couple of options here: You can either sign up for an account with Prey and access a control panel through the website, or install it as a standalone which is recommended for advanced users as it requires some server configuration.

If you chose to go with the Web option you sign up for an account and install the software then register your main device along with extra ones like an Android, or your iOS device. Once you have downloaded Prey and linked them together, you are ready.

When your device is lost, you log into the Web Control Panel on Prey's site and can report it as missing. You can also turn on different actions which allow you to track the computer's location, network status and hardware usage. There are also other options like the ability to snap a picture using the webcam (if you have one), or even sound an alarm. You can even lock the system or phone ensuring people can't access it.

For mobiles, you can send these a text (from the Web Control Panel) which will initiate the established options you have pre-set for when your phone goes missing.

How Prey finds your device's location depends on the device. For laptops, it can turn-on your Wi-Fi connection and try to connect to the nearest access points. It can take the IP address of each Wi-Fi access point and from there get an approximate location - in some areas as close as 200 feet. On your phone, it turns on the GPS (if available) and tries to connect to Wi-Fi networks in range. These two combined can generate a fairly accurate location.

All this tracking information is sent to your inbox in the form of a report, which can be tailored to meet your needs.

What makes this program different from other similar ones is that it can be installed across multiple platforms and managed from one account. It's also free, which makes it even more attractive. There is also a Pro version which allows you to track more devices, for a monthly fee (USD$5 for 3 devices up to USD$399 a month for 500 devices).

Prey is just one of the many device tracking programs, and installing one may be a good idea, to give you a greater chance of retrieval if your phone or computer is lost or stolen. Do you use one already? If so, which one? If you would like to learn more about Prey and the other device tracking programs please let us know, we may have a great solution for you.

February was an interesting month in terms of disasters. First there was the incident at the Super Bowl where half the stadium's lights abruptly went out leaving the game suspended and millions of viewers wondering what was going on. Then there was another Super Storm that hit the Eastern US, not to mention all the dramas going on around the world. These events continuously highlight the need for all businesses to have a Business Continuity Plan.

While a Business Continuity Plan (BCP) can be complicated, and comprised of many different objectives, the main reason companies include this in their business strategy is to build up resilience. Disasters of many kinds can result in either lost data, sales or even business. While a BCP won't prevent large-scale disasters, it will help your business recover quicker.

When looking at how resilient your business is, there are three main aspects to consider.

RTO RTO stands for Recovery Time Objective and is the time period from the beginning of the disaster to recovery of operations. This number, or time period, will be different for every company. For example, companies that operate online stores will likely have a short RTO, as they rely on 24/7 uptime to conduct business and sales.

In general the RTO is an objective, one that employees and stakeholders should strive for. Having one can help planners identify potential problem areas along with critical functions that must be recovered and any preparations that will be necessary. If a business does not address, or identify a set time to recovery they could see an unnecessary increase in recovery times, or worse lost profits.

RPO RPO stands for Recovery Point Objective and represents the amount of data a business is willing, or can afford, to lose. The easiest way to figure this out is to look at your systems and think about how much data or information you personally can lose before being unable to do your job. From there, you can work out the frequency with which you should back up your systems.

For example: If you figure that you can lose a day's worth of data, then your backup should be done on a daily basis. If you currently back up your data or systems once a week, and figure you can only miss a day, then RPO helps you realize this is not enough and that you need a system or plan that better meets your needs.

The difference between RTO and RPO is that RTO is a broad process that covers the whole Business Continuity timeline, while RPO is focused on data and backup.

ROI When looking at different Business Continuity systems, it is always a good idea to calculate the ROI, or Return on Investment. You can calculate the cost of the integrating any plan, time to implement and recovery, expected value it can bring your business and avoided losses. This will give you a pretty good picture on whether current systems are strong enough, and if new alternatives are better.

By figuring out the time you expect to recover, how often you should back up and the total ROI of proposed, or existing, systems you can gain a clearer picture of how resilient your company is.

If you're looking to make your company a little more resilient, why not get in touch with us? We are happy to sit down and discuss your options with you.

With the increasing popularity of social media services, it's not surprising that hackers are constantly testing the security a site and its users employ. From time-to-time the hackers are successful. For the most part, what the hackers do is either publish user passwords or bring the system down. The first big security breach of the year has just been reported.

It only took one month for the first major security breach of a social network, and this time it happened to Twitter. On the first of February, Twitter announced on their blog that slightly over 250,000 accounts had been compromised.

At this time, Twitter doesn't know who is responsible for the attack but according to the blog post they know that, "The attackers may have had access to limited user information – usernames, email addresses, session tokens and encrypted/salted versions of passwords."

Yes, the hackers did get access to passwords, although the company noted that they got the 'encrypted/salted' versions, this means they didn't actually get the passwords themselves. To get the account passwords they would have to decrypt the information first, something many hacker's don't bother with.

What does this mean for my company? If you or your company has a Twitter account, you would have already have received an email if your account was breached. While 250,000 sounds like a high number, keep in mind that there are over 72 million active accounts (users who post more than once a week).

While this is a drop in the proverbial bucket, it's still a security threat that you should act upon. At the very least you should take steps to change your password. You can do this by logging into Twitter and pressing the cog in the top right of the tool bar. Select Settings followed by Password. Enter your current password, followed by a new password and verify it. Press Save changes and you are done.

It is a good idea to pick a completely new password, one with numbers, letters and if possible special characters like !, $ or ^. At the very least, it should be different from any other passwords you use.

Looking to learn more about the security breach or if Twitter is right for your business? Give us a shout, we'd be happy to talk social media with you.

By Larry Velez, Sinu founder and CTO

Current mobile consumer usage trends include a growing demand for mobile payment options. Small businesses can capitalize on a number of payment apps that enhance the user experience and, ultimately, increase sales.

Today’s shoppers are looking for a more comprehensive mobile payment platform. According to a recent study by Latitude Research, 80% of participants say they’d be interested in a “mobile wallet”—particularly if it enabled them to skip on carrying cash or credit cards entirely.

This is a growing market. A report by Gartner, predicts that global mobile transaction volume and value will average 42 percent annual growth between 2011 and 2016, forecasting a market worth $617 billion with 448 million users by 2016.

Starbucks has been a leader in enhancing customer relations through mobile apps, first offering the mobile Starbucks card then partnering with Square to allow customers to charge all credit and debit transactions through their smartphones at over 7,000 U.S. stores.

In addition to Square, a number of companies are offering mobile payment solutions, including PayPal and PayAnywhere (one of the latest players rolling out a huge advertising campaign this past November). And if you are looking for a credit card reader and app that is compatible with Quickbooks and offers an option for online processing, then check out Intuit’s GoPayment. (It also advertises a lower 1.75% transaction fee, compared to Square’s and PayPal’s 2.75% fee per swipe.)

Cash registers and wallets, of course, are not yet obsolete, but the low cost of offering mobile payment options makes it easy for small businesses to compete on a level playing field with even the largest companies by enhancing the customer experience with an easy way to pay.

By Larry Velez, Sinu founder and CTO

With Dell on the verge of becoming a private company, the landscape is changing.

This might indicate we are firmly in a mobile world now, with the desktop taking a backseat to mobile devices and tablets.

What does a small business do now, facing a Windows 8 upgrade, Dell going to the gym to work out for a while, and those sexy Apple products?

I say small businesses should begin looking at their companies’ IT investments as a collection of Business Solutions.

Here are Sinu we document our customer’s needs from a people and Business Solution perspective because we have always believed that the hardware is here to enable the efficiency and creativity of people.

I say keep your fleet of desktops fresh – under 3 years is ideal. This will keep the transitions less painful. I expect the transitions to begin to take place in 3 or less year cycles. Think iPod model years.

Dell is still a strong company and one of the best at delivering the most bang for the buck on a PC. No need to panic here. Just know that here at Sinu we have relationships with both HP and Lenovo to keep our customers’ options open. Each of these companies has their battles ahead of them, but no matter where they land, Sinu is tracking things closely.

Start thinking of your IT as an extension of your people and assign a desktop/laptop and mobile device to each person so you can understand where your Business Solution investments should land. If you are an Apple iOS heavy company, it might be important to make sure that next solution has a strong iOS app. If you are an Android heavy company, then that lean in the mobile world might be more important.

Bottom line is… focus on your people and your business solutions, as well as the balance between your office and ‘The Cloud’ and your company will be in a good place even if the hardware landscape of the PC world continues to change in unpredictable ways.

Social media plays an important role in many people's daily lives. Not only that, but companies have also found that having a presence can go a long way toward securing that all important sale. There are numerous other ways you can use social media to improve your company's image, as well as the company itself. One of these ways is using the services to search for and learn more about possible new hires.

Here's three steps you can employ to learn a bit more about potential hires before they come in for an interview.

1. Google them Googling yourself can be seen as vain, however putting a potential hires name into Google Search is smart. You can enter their name along with specific queries that can help you narrow information down. One thing you can do is enter their name with double quotes around it and the city they are based in, this will help you find their presence on related social media sites. You can also put their area code, zip or postal code to narrow down the search.

The point of this is to help you find more information about the person without having to search on individual social media sites. This will also return results like photo albums, recent account activity and maybe even some hobbies and interest groups. Searching on Google, or other search engines is a good way to see if the prospective employee is legitimate.

2. Take a look on Facebook Almost everyone and their dog are on Facebook, so don't forget to search for them on this popular service. With the recently announced Graph Search, this should make searching a lot easier too. Enter their name, along with some specific interests or information from the resume and the chances of finding this person's profile go up.

While some would argue the ethics of doing this, you may see information or posts that counter information in the resume, or even paint a better picture of the applicant. For example, you can ask them about their family when they come in for an interview. It could prove to be a great ice breaker.

3. LinkedIn Most social media sites focus on the social aspect of people's lives, while LinkedIn focuses on the more career and professional oriented areas. Searching for the candidate on LinkedIn can often shed more light on their history, and may even showcase common links between you and them. If you notice that the candidate worked for a previous employee, you could contact that employee to see if they have any thoughts about the candidate.

Researching your future hires is a good idea because it can help you learn more about them than you might otherwise do from just an interview. It also gives you a bit of a deeper understanding of if they would be a good fit for the company. If you would like to learn more about how you can leverage social media in your company please contact us today.

It seems that nearly every month there's a new security threat to a company's networks and computer systems, it really never ends does it?. A lot of the recent threats have taken advantage of software bugs or glitches, but a recent warning from numerous security institutions takes aim at hardware found in every office and home.

At the end of January, numerous news and tech media services issued warnings about UPnP (Universal Plug and Play) enabled devices. This was taken to be a big issue because of the widespread adoption of these devices and the fact that many of them have little to no security measures, which could open whole systems to attacks. Many business owners and managers are wondering what exactly is UPnP and how it can open systems to attack.

UPnP defined UPnP is a protocol or code that allows networked devices like laptops, computers, Wi-Fi routers, and many modern mobile devices, to search for and discover other devices connected to, or wanting to connect to, the same network. This protocol also allows these devices to connect to one-another and share information, Internet connection and media.

A good example of UPnP in use is your laptop. When you first connect your laptop to your router, you likely have to enter a password and maybe even the router's network name. Without UPnP you would have to find the network and enter the password each time you want to connect to the Internet. With UPnP, your laptop can automatically connect whenever it's in range.

Why is UPnP a security threat? UPnP has been in use for the better part of seven years and has since come to be found in nearly every device that connects to the Internet - pretty much everything. While it was written for devices in the home e.g., Wi-Fi routers, many businesses also use these devices because they are often easier to set up and cost less than their enterprise counterparts.

Because of the sheer number of devices that use this protocol, and the fact that it's engineered to respond to any request to connect to the device, it makes sense that this could be a security issue. A recent study tested the security of UPnP and revealed some interesting results.

Rapid7, the company that conducted the study, sent UPnP discovery requests to every routable IPv4 address. - IPv4 (Internet Protocol version 4) is a set of protocols for sending information from one computer to another on the Internet. A routable IPv4 address is one that can be contacted by anyone on the Internet. They found that over 80 million addresses used UPnP, and 17 million of these exposed the protocol that enables easy connection to the system or device. This can be easily exploited by hackers.

In other words, 17 million systems, many of which could be businesses, are open to attack through the UPnP device. This security threat opens networks to denial-of-service attacks which make resources, including the Internet, unavailable to the user. One example of a popular denial-of-service attack is a hacker making your website unavailable to others.

Can we do anything? Most experts are recommending that you disable UPnP on your networked devices. The first thing you should do however is to conduct a scan for vulnerable UPnP devices on your network. Tools like ScanNow (for Windows) can help you search. For many, this is a daunting prospect, as the chance of creating more issues is just too great.

We recommend contacting an expert like ourselves, who can conduct a security analysis and advise you on steps you can take to ensure you are secure. So, if you are worried about the security of your systems, give us a call today. We may have a solution for you.