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June 27th, 2014

In a recent NPR interviewWired magazine’s Steven Levy discussed his report on the initial launch of healthcare.gov and the IT team that is working to re-vamp the site. Or, as the NPR host, David Greene says, “re-re-vamp,” since they are fixing their fix to the original rollout. The path to the next rendition of the website – Healthcare.gov 2.0 – and the IT lessons learned from the original rollout, are not that far off from what we see with many small businesses.

Phase One: Patchwork Approach. According to Levy, “This was a website which was supposed to connect people to health plans, but it was created by 55 different contractors that didn’t talk to each other and they didn’t have really any experience in creating a mass-market consumer website. Basically it didn’t work.” Levy explains later in the interview that with government big projects, everyone gets a piece of the project and no one is really in charge.

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Topic Articles
June 27th, 2014

Over the past few months, several Sinu customers have encountered a cyber scam in which someone calls and claims to be with Windows or Microsoft tech support. They tell you they have detected a virus or a malfunction in your computer and ask you to log into a legitimate-looking website. The cybercriminal posing as “tech support” will then log into your computer, gaining access to personal data while planting a real virus or malware in your computer.  Ultimately, they will ask their victims for some amount of money to release control of the computer.

Microsoft has been trying to warn customers about this scam for the past few years and assure them that Microsoft and its partners do not make unsolicited calls to their customers to charge them for computer security or software fixes. However, experts claim it has been heating up lately. The best thing to do if you encounter a call like this, is to ask for a full name, phone number and web URL, and promise to provide these to Sinu (or your IT consultant) for review. If you are not a Sinu customer, provide this info to your IT department or, at minimum, just hang up!

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Topic Articles
June 26th, 2014

Security_June23_ABusinesses are relying increasingly on virtual machines to handle more critical data and tasks than ever before. Still, many are misguided about their security needs in a virtual environment. There are several myths that if believed can have serious consequences; leaving your organization vulnerable to an attack. Understanding these issues is key to helping you make better and safer decisions about the virtual environment of your business.

Myth No.1: Existing endpoint security will protect our virtual environment

Most traditional endpoint security solutions are virtual-aware and provide low levels of protection. This simply isn’t enough. Depending on the virtualization platform used (VMware, Microsoft, etc.), your traditional endpoint security suite can probably recognize virtual endpoints. However, this physical software often can’t bring its full tool set of anti-malware to the virtual world, meaning it can only perform basic tasks such as on-access scanning.

Therefore what you need is a solution that has been designed to keep both virtual and physical computing environments secure. There are a wide-number of solutions out there, and the best one for your business will depend largely on the virtual environments you employ. We strongly recommend talking to IT experts like us, as we can help determine, or even offer, the strongest security based.

Myth No.2: My existing anti-malware doesn’t interfere with my virtual operations

Performance issues can create security gaps that don't exist in your physical environment. Traditional endpoint security uses an agent-based model where each physical and virtual machine has a copy of the security program’s agent on it. This agent communicates with the server while performing security tasks. This is fine for physical machines, but if you have 100 virtual machines running off of one main environment that has been infected with malware, you’ll also have 100 instances of malware running on the machines.

This high level of duplication can cause massive performance degradation and waste tons of storage capacity. Therefore, you should make an effort to ensure that all of your systems including the main ones are without malware. This not only makes every system secure, but can also speed up overall operations.

Myth No.3: Virtual environments are inherently more secure than physical environments

Sadly, this just isn’t always true. Virtualization is designed to allow software, including malware, to behave as it normally would, and malware writers will target any and all weak points in a business’s network to accomplish their goals. An attacker who compromises one virtual machine and finds a way to jump to the hypervisor - the system that enables the virtualization - then has access to every virtual machine on that host.

Therefore, malware scanners on both the user and main systems would be a good idea. If it does happen to get on a system, the chances of it spreading are drastically reduced.

Myth No.4: Using non-persistent virtual machines effectively secures a network

In theory, any machine that encounters malware is wiped away and recreated cleanly. However, we are now seeing malware that is designed to survive teardown of individual machines by spreading across the virtual network. This allows it to return when new virtual machines are created.

Additionally, being too eager to create new machines on demand can result in virtual machine sprawl, which happens when virtual machines are created but then forgotten. This leads to an unmaintained virtual endpoint operating without your knowledge. Even if the rest of your virtual machines are secure, it’s possible for one machine to eavesdrop on the traffic of another virtual machine, leading to privacy and security risks.

The best solution to this is to employ an IT manager who can track and maintain systems. Many IT partners offer a solution like this, so experts like us may be able to help ensure your systems are secure.

Myth No.5: Specialized virtual security programs are more or less the same

There are various approaches to virtualization security and your network will probably need a blend of available options. This all depends on what you’re trying to protect.

A non-Web-connected server is going to have entirely different security needs than a virtual desktop of a server that manages customer information. Implementing one without the other simply just won’t do in today’s world, where attackers are set on getting their hands on your data.

Proper security is vital in making virtualization a critical component of your business IT infrastructure. Looking to learn more about virtualization and its components? Contact us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
June 25th, 2014

Productivity_June23_AOne of the most frustrating tech issues a business faces is slow Internet connectivity. Despite today’s technological advancement, many businesses suffer from lowered productivity as a direct result of a slow Internet connection. If this is a daily annoyance for your business too then it's time to learn some ways to help fix your slow Internet connection and speed up business performance.

5 ways to combat a slow Internet connection:

1. Control devices that interfere with the connection:

Wireless devices can be one of the reasons for a slow Internet connection. It’s wise to talk to us about a wireless network analyzer so that you know the sources of interference. Believe it or not, most of these sources might be coming from the company kitchen!

Good examples include the microwave, cordless phone, security alarm, and other wireless devices which use the 2.4GHz band. These can interfere with 802.11g or single-band 802.11n routers. The best solution is to reposition these household electronics to either help solve the problem completely or at least minimize the chances of interference.

2. Control applications that hog bandwidth:

Without your knowledge it’s most likely that employees are using applications that are hogging the bandwidth. It’s vital that you are aware of these applications, especially ones that have video conferencing and streaming abilities which tend to be responsible for weak bandwidth in corporate environments. Other applications such as torrent and gaming apps can also be responsible. It is best to make sure that these apps are not installed on your company computers, of if they are, make sure their use is regulated.

Believe it or not, one of the biggest bandwidth hogs is YouTube. Some companies, when they audit their network usage, have noticed that streaming services like YouTube can take up more than half of their total bandwidth. While in some positions, video streaming may be necessary, it's likely not for the majority of roles. Therefore, it would be a good idea to implement a rule about the use of YouTube during business hours e.g., it should only be used for necessary tasks.

Some would recommend blocking services like this, but if your business uses Google's other services, blocking YouTube could actually end up blocking access to other Google services. It would be a good idea to consult with us as to the best way to limit use.

3. Reposition your router:

As simple as this might sound, your router might also have to be repositioned to help increase your Internet speed. You might want to try raising your router so that broadcast range can be more effective. If this doesn’t work, which sometimes it doesn’t, try placing your router in the center of your office for a more equal signal distribution. The best solution however, is to place your router as near to computers and other receivers as possible.

4. Consider an upgrade:

If your wireless networking equipment is old then it probably needs an upgrade. Keep in mind that technology moves at an extremely fast pace and your wireless network might be outdated in just a few years.

We strongly recommend talking to us, as we can help recommend the best upgrade solution. For example, the two most common upgrades include installation of a new repeater or wireless amplifier and replacement of your current antenna. Because antenna's are so varied, we can help make sure that the antenna being installed is compatible with your router.

5. Use the latest network technologies:

As mentioned earlier, technology moves fast which is why it is essential that you become familiar with its recent advancements, particularly in the area of wireless networking. There are countless apps, software, and hardware out there that can help boost the speed and performance of your router, some of which can even be downloaded for free. Our networking experts can help ensure your business has the latest and greatest, so be sure to consult with us first.

Dealing with a slow Internet connection can be a huge pain. If not taken care of right away, it can have immense impact on your overall work output. Looking to learn more about ways to improve your Internet connection for maximized productivity? Connect with us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
June 17th, 2014

businessintelligence_June16_AMany businesses pay between USD $100 thousand and $1 million for their business intelligence (BI) system. And yet a lot of corporate data isn’t accessed by BI users which raises the question: How important is BI to your business? The simple answer is that it is very important. From analytics to complex event processing and benchmarking, if used efficiently BI can play a major part in the success of your company. With that in mind, it is time you squeeze every last drop of value out of your BI platform to help push your business towards the finish line.

5 ways to improve business intelligence value

1. Pump customer data into your analysis Most companies are chasing after a 360 degree view of their customers, and while this seems like an elusive goal, it can be achieved. Take the first steps by integrating data from your CRM, accounting, and customer support systems into your BI dashboards and reports to allow analysis of customer growth, profitability, and lifetime value. Understanding these KPIs can help you spot trends as well as identify opportunities to cross-sell or upsell. 2. Set up alerts and delivery Your business intelligence can instantly improve its standing and value with alerts and report delivery. Notifications, in the form of email alerts, are useful for managers to keep an eye on business operations without having to log into the BI system. The added perk here is that managers can stay on top of KPIs and new updates even when they're on the move as reports and dashboards can be emailed to them according to a set schedule. 3. Reassess your dashboards If it’s been a while since your BI dashboards were first designed, try updating them with modern charts and stylish fonts. While this may seem unnecessary to some companies, attractive dashboards attract more users and you’ll likely see an uptick in adoption after a dashboard refresh. 4. Deploy existing content on mobile devices By increasing your BI content’s availability, you can quickly increase the number of users accessing it. A great way to do this is by deploying your dashboards and reports on mobile devices. This is especially useful for decision makers who travel frequently or need to be able to access KPIs from anywhere; after all it’s easier for them to pull out a phone or tablet rather than drag out a laptop. Your BI system likely includes some way to make your existing BI content mobile. Allowing users to access BI the way they want can be a great way to boost your BI value. 5. Make it predictive While BI has traditionally been used to present historic data for manual analysis, now more than ever it’s incorporating predictive analytics. By leveraging stored data from your BI system and applying predictive analytics, you can project future performance and make better business decisions based on more accurate forecasts.

Modern BI platforms come with many options, from multi-data source connectivity to mobile BI. It is up to you to leverage the full breadth of your BI software’s capabilities to ensure that you’re getting all the value it can deliver. Looking to learn more about business intelligence and its functions? Get in touch.

Published with permission from TechAdvisory.org. Source.

June 13th, 2014

security_June13_ANo matter what industry you operate in, today’s technological advancements make it inevitable that network security threats will sooner or later come knocking on your door. While it is true that corporate security measures can consume a lot of time and a huge chunk of change, the rapid growth of malicious Internet activity makes it extremely vital for your business to become familiar with and to follow the right security guidelines.

10 Security practice guidelines for businesses

  1. Encrypt your data: Encryption of stored data, filesystems, and across-the-wire transfers is essential to protect sensitive data as well as to help prevent data loss due to equipment loss or theft.
  2. Use digital certificates to sign all of your sites: You should obtain your certificates from a trusted Certificate Authority, and instead of saving your certificates on the Web server, save them to hardware devices like routers or load balancers.
  3. Implement a removable media policy: Devices like USB drives, external hard disks, external DVD writers or any writeable media facilitate security breaches coming into or leaving your network. Restricting the use of those devices is an effective way to minimize security threats.
  4. Implement DLP and auditing: Be sure to use data loss prevention and file auditing to monitor, alert, identify, and block the flow of data into and out of your network.
  5. Use a spam filter on your email servers: Using a time-tested spam filter such as SpamAssassin will remove unwanted email from entering your inbox and junk folders. It is important that you identify junk mail even if it’s from a trusted source.
  6. Secure websites against MITM and malware infections: Start using Secure Sockets Layer (SSL) which creates a secure connection between a user and server, over which any amount of data can be sent securely. Through SSL, you’ll be able to scan your website daily for malware, set the Secure flag for all session cookies, as well as use SSL certificates with Extended Validation.
  7. Use a comprehensive endpoint security solution: Using an antivirus software alone is not enough to provide defense against today’s security threats. Go for a multi-layered product to prevent malware infections on your devices.
  8. Network-based security hardware and software: Start using firewalls, gateway antivirus, intrusion detection devices, and monitoring to screen for DoS attacks, virus signatures, unauthorized intrusion, and other over-the-network attacks.
  9. Maintain security patches: Make sure that your software and hardware defenses stay up-to-date with new anti-malware signatures and the latest patches. If your antivirus program doesn’t update on a daily basis, be sure to set up a regular scan and a remediation plan for your systems.
  10. Educate your employees: As simple as it sounds, this might be the most important non-hardware, non-software solution available. An informed user will more likely behave more responsibly and take fewer risks with valuable company data resulting in fewer threats to your organization.
Businesses cannot afford to take chances with security. Why? Because doing so can trigger a domino effect, causing a cascade of problems that can lead to operational outages, data loss, security breaches, and the subsequent negative impact to your company's bottom line. Looking to learn more about security for your business? Call us today for a chat.
Published with permission from TechAdvisory.org. Source.

Topic Security
June 9th, 2014

businesscontinuity_June9_ARegardless of your location, the months of June, July, and August are usually prime for natural disasters. From Spring runoff in the mountains in the US in June to hurricane and typhoon seasons in the West and Asia, your business could be faced with a challenge. The best thing you can do to see your business through a disaster is to be prepare and one great way is through the use of apps.

Both Android and Apple mobile devices offer a wide variety of apps that users rely on daily. Because of this, these devices have become an integral part of our lives and would no doubt be on hand if disaster struck. The upside to this is that there are apps that can help you and your employees whatever the disaster. Here are four of the best types of disaster related apps you and your colleagues should download in order to prepare.

Weather apps

It is always a good idea to know what the weather forecast is for your local area. This can help you predict what could happen and even prepare your business should say a big storm be rolling in. There are a wide variety of weather apps out there and it can be difficult to actually pick which is the best to use. We recommend:
  1. The NOAA Weather Radio - Available on iTunes for iPhone and iPad users, this app is the official app for the National Oceanic and Atmospheric Association. When installed, you can receive local weather forecasts based on your location and storm or severe weather warnings pushed directly to your device. The app can be found on iTunes and costs USD$3.99
  2. Weather Underground - This app is among the most powerful weather apps out there. Using a wide variety of weather stations and user submitted weather it is up to date and able to offer accurate forecasts. With a Weather Radio feature, and push notifications of weather alerts, you can easily track potential storms. There is also the WunderMap which has radar, reports and IR Sat views as well. The app is available for free on Google Play and iTunes, and is rumored to be coming soon for Windows Phone.
  3. Local weather apps - Many TV stations and weather organizations have localized weather apps that focus on just local conditions. If you live in a disaster prone area, it would be a good idea to see if your local TV station has a weather app, as this could be the quickest way to receive updates.

American Red Cross apps

The Red Cross has a number of excellent survival oriented apps that could really come in handy for when a disaster strikes. These apps provide tips on how to prepare yourself and your family, as well as buildings for disaster, and what to do during and after a disaster strikes.

The best part is that most of the information is available offline, so you will have access to it even if cell networks are down. Some of the apps even provide weather alerts that will sound even if the app isn't open, alerting you about any impending danger.

These apps are all available for free on Google Play and iTunes. The best thing to do is to visit the Red Cross website and look for the apps that are relevant to your local area e.g., if you are in the mountains the Forest Fire and First Aid apps may help. The apps are all free and can be downloaded by clicking the links for your device's app store on the Red Cross site.

Social media apps

Social media services could prove to be a good way to connect and communicate during a disaster. Try setting up a group for your employees to communicate and encourage them to use it when a disaster strikes to share information and enact plans. One of the biggest added advantages to using social networks is that the servers that host the service are located around the world, so the chances of the service being down is fairly slim. If you have Internet access, you will be able to access the service.

It would be a good idea to define which social network you want to use and establish your pages and connections ahead of time. Have each employee sign up for and join the group you have created and also download the app onto their mobile devices.

Google Public Alerts

Google Public Alerts is the company's alert platform that allows for the distribution of emergency messages and notices like evacuation notices, public alerts, and storm warnings. For users in the U.S., Australia, Canada, Colombia, Japan, Taiwan, and Indonesia alerts will appear in Google Searches, Maps and if you are an Android or iOS user, from Google Now.

Mobile users who have Google Now installed should see relevant alerts pop up when something happens. While you won't see alerts for absolutely everything, Google does a pretty good job at broadcasting useful information. On mobile devices, these alerts will usually pop up in your Notifications Center where they are easy to see.

To get these notifications on your Android device, you will need to download the Google Search app and activate it on your device. You can find it for free on the Google Play Store, and on iTunes. Android users can also download the Google Now Launcher which will add Google Now to your device's home screen, and can be accessed by swiping to the right from your Home Screen.

Tips for using your mobile during an emergency

Here are six tips to help you leverage your mobile device during a disaster.
  1. Install relevant apps - In order to be prepared, you should install the apps necessary to communicate during a disaster, along with a weather app and if necessary a survival app.
  2. Ensure your contacts are up to date - To be sure, you should periodically update your contacts. Should anything happen you will know how to contact people and have a higher chance of being able to get in touch.
  3. Ensure your employees have devices that work - Even if you don't allow mobile devices in the office, or employees to use their own devices, it would be a great idea to ensure that your employees have devices that are in working order so should they need to contact you, or vice versa, you will have a better chance of being able to.
  4. Establish procedures to follow during a disaster - This is arguably the most important preparation you can do. Take the time to establish procedures you and your employees should follow during an emergency. Include where people should meet, backup plans, contact suggestions and the roles you expect your employees to take.
  5. Keep your batteries topped up - Mobile devices rely on batteries to operate, and during a disaster you may be without a power source for an extended amount of time. Therefore, Minimize use during a disaster. Ensure your batteries are full, or charges as often and has high as possible.
  6. Invest in a good power bank - Power banks are useful tools that are essentially big batteries. You can charge them up then use them to charge your devices. Take a look for one that is at least 9000 MHZ, or higher. The higher the number the bigger the charge.
If you are looking to learn more about using mobile devices during a disaster, or how your company can prepare, contact us today. Learn about our services and how we can help.
Published with permission from TechAdvisory.org. Source.

June 3rd, 2014

SocialMedia_June02_AAs social media becomes increasingly integrated with day-to-day business operations, we are seeing more businesses turn to these platforms for marketing purposes. If approached in the right way you could see some great returns from social media marketing campaigns. While there are many elements you can integrate in each potential plan, social PPC (Pay-per-Click) is really starting to take off. But, what exactly is this?

Define social PPC

Businesses who advertise through social media have a number of ways they can get their ads and content seen on this platform. The most popular is based on one of the Internet's oldest marketing schemes: Pay-per-Click, or PPC.

In a broad sense, PPC is the act of paying an advertiser or website to place ads at strategic locations. Placing these ads is usually free, or comes with a nominal fee, but when a user clicks on the ad and goes to the destination site, the owner of the ad pays the advertiser or site a small fee.

In relation to social media, social PPC is simply ads which are placed on the social networks. For example, you can pay Facebook to place an ad on the right-hand bar of certain user's News Feeds. If they click on the ad, Facebook will then charge you a set amount for that click.

Where social PPC differs from other types of PPC, more specifically search PPC - paying search engines to display your ads - is that it is more display oriented. With search PPC, you pay the engine to show your ad when specific search keywords are entered. With social PPC, you pay the site to display your ad regardless of what the user is looking at.

3 Common misconceptions about social PPC

While this process is becoming more popular with businesses, especially those who have integrated social media into their marketing plans, there are some common misconceptions that seem to be floating around.

1. Starting small is the way to go

As with most strategies in business, when starting something new you often want to test the waters before jumping in full scale. Many companies who are trying social PPC for the first time will often start with one or two campaigns running at the same time. While this may work for small businesses with an unproven profile, those with an established profile and marketing strategy may want to try running 3-5 campaigns at the same time.

The reason for this strategy is that it can help spread out the overall views, along with enhancing the quality of information and results. For example, you can easily compare and establish what is working when you have more than two alternatives to compare.

2. You need to be active on the services you target

Despite what some people in charge of marketing believe, you don't need to be active on a social network in order to be able to use social PPC features. Many networks, like Twitter, simply require that you have an account in order to be able to use the ad features.

If you do want to use the ad features of different social networks, you should be sure to at least have a fully completed profile. This includes address, name, location, and business info. Of course, if you want to enhance the success of your initiative, an active profile will help but it is not necessary.

The best example of this is if you want to use the promoted post feature in Facebook. You will need to have content in order to actually use this feature successfully and the more content and followers you have, the higher the chances of what you promote being seen.

3. You MUST be using Facebook Ads

Facebook is the most popular social media platform, and many businesses already have a Facebook Page. But many feel that in order to maximize the potential of their Page, they need to be advertising using Facebook Ads.

Sure, it can help to use this service, but it isn't the only one out there. You do have other options, including different platforms such as LinkedIn and Twitter. To really get the most out of a social PPC campaign you should try different platforms anyway. For example, if you want to target other business customers try using LinkedIn, which is where this target group may be more likely to be found than through Facebook.

Looking to learn more about social PPC or using social media in your company? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 29th, 2014

Productivity_May26_AThe office is meant to be a place of productivity, but it can easily become a place of constant struggle against distractions. This makes efficiency an elusive goal and it's not just those working in the office space who can't get on with the task at hand and suffer, but potentially the bottom line of the business too. If this sounds like your office at times then you need a strategy to help negate a drop in productivity.

When it comes to problems with productivity, it can sometimes be difficult to spot what the main issues are. Productivity can suffer over time as challenges and work habits have an effect on what is achieved and how. Even if you're not aware of any productivity concerns, it is worthwhile checking from time to time where you can boost efficiency.

Prepare for the day ahead

Nothing is as important as knowing which of your tasks matter the most. Collect your thoughts the night before and create a to-do list for the next day. Determine which demand needs immediate attention and which can be done later that day.

A priority list will enable you to focus on those business needs that require immediate attention, allowing you to complete more tasks. By allocating a specific order and time to each individual job you will be able to more clearly achieve and evaluate your progress at the end of the day.

Shut personal connections out

The worst distraction in the office is employee connectivity to the outside world. Social networking sites, emails, and personal calls divert the focus from significant and pressing work concerns to personal matters.

The key here is to look at how you can contain the social aspects which make work enjoyable and employees happy, and balance this personal freedom with the demands of your business. You may find that restrictions are needed, such as limiting personal phone calls. Some companies impose a ban on social media sites and keep a tighter reign on personal communications. Other companies keep a more open policy but instead instill in employees a personal responsibility to impose limits on their own behavior.

Get in the working zone By showing your colleagues that you are busy and concentrating on your work you put up a barrier to them distracting you. By being polite and friendly but putting your work game face on you can show your determination and produce results to show at the end of the day. It's easy for time to drift by with idle chat and unnecessary interruptions which could wait until break time.

Set personal deadlines

You may have a deadline set by the demands of a job you are focusing on, or set by someone working with you, but personal deadlines are also necessary. By giving yourself a set time to furnish reports and deliver outcomes, for example, you keep yourself focused and produce results. Keep your desk free from piled-up paperwork and tasks so you do not have to cram to meet deadlines.

Determine your distractions

Know which, from among the office clamor, distracts you the most and create a way to eliminate, minimize or extract yourself from this problem. Is it noise from other people that is bothering you or perhaps as simple as the pop-up notifications on your computer screen? Do yourself a favor and deal with it.

Focus is at the core of these guidelines. Start asking yourself what is preventing you from concentrating. Look at how you work and what the situation is when you're in the flow and getting what you need to achieve done.

Productivity is essential in the corporate world as it is about fulfilling goals, ambitions and commitments, which can have a spillover effect on your life outside of work too. Determine which from among your tasks need to be fulfilled first, focus and boost your productivity.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
May 29th, 2014

BusinessValue_May26_ASince the wide adoption of social media, and even before, companies with an online presence have been taking steps to develop their own content that 'fans', customers and even friends can interact with. By creating content that users share, you can increase the reach of your company, which could ultimately increase sales, turnover and profits. The question is, how exactly you get your content, especially articles, shared.

The key to getting your content shared

There are countless blog posts on how to create content that is shareable. And to create content that will be shared by users on social media and other platforms you need to know why content gets shared in the first place.

In order to help, we scoured the Internet and found a great article over at OK Dork, which was written by the content masters at BuzzSumo. This article listed things you can do to increase the shareability of the content you produce. While it is quite a long article, we found there were some great tips worth talking about here. In order to make things a little easier, we have split this article into two parts. Here are the first five tips you can leverage to increase the reach of your content, and more specifically the blog articles you create:

Create longer content

Take a look at what people share on their social media profiles and there is little doubt that the vast majority of content is short, and can range from often photos and videos of funny cats to memes. But look at the articles that are shared and you will often find that the most popular ones are actually longer, or long-form as they are referred to by content experts.

The main reason for this is because there are fewer long-form article creators out there, and there is a demand for higher quality, well researched and well-written articles. Sharing this type of content generally adds some depth to a posting which can create a more involved and sustained dialogue.

You might want to mix it up to increase shareability by creating some articles which follow this longer style approach. You could try writing shorter articles on a regular basis, for example, with a 2000 word article say once a month.

People like images

Think about the last time you read an article in the newspaper without an image, or even saw a link on social media without an image. Did you remember the content, or did you even click on the link? Many people wouldn't. So, if you want your content to be shared on social media add some visuals.

With longer content visuals not only serve to draw the eyes of the reader and break up content to keep the reader engaged. For shorter pieces, an image can attract initial attention and give the reader some an idea about what the subject of the content is.

The key here is to include visuals with every piece of content. Make sure that the image relates to the content and is interesting enough to capture attention, enough that users will want to share what they see and read.

Even Twitter users like images

Although Twitter is largely based on text posts visual content tends to be shared more by users of this platform.

As per the point above, try to have a visual with every piece of content. If you are an avid Twitter user, try coming up with titles or overviews that are 100 characters or less. This will leave room for a link on Twitter to the content. If social media users likes the content, and there is an image too, chances are higher that they will share it via Twitter.

Using certain emotions really helps

If you want people to share your content, you need to write articles that evoke emotion. The three most successful, when it comes to sharing, are:
  • Awe
  • Laughter
  • Amusement
If your article inspires one of these three emotions, you have a drastically higher chance of the content being shared. Generally speaking, if content makes someone laugh or think about an issue then are more likely to share what resonates with them.

The other emotion to capitalize on is selfishness. Take a look at your Facebook News Feed and we guarantee that you will see a ton of quizzes shared by people. These quizzes are usually something like "What TV character would you be?, or "What's your dream job?", etc. While entertaining, these quizzes appeal to our more narcissistic sides. They provide little to no value to your followers, but they can be fun and help social media users establish an identity which they can compare with others trying out the same 'test'.

You can also try to create articles that challenge normal assumptions or are opinion pieces on relevant hot-button issues. The spark of debate that the content ignites is sure to attract interaction with comments and sharing, and you can also keep interest going via social media.

Users love infographics and lists

When writing your articles, you have a wide variety of ways you can format your content. Most people will agree that your articles, regardless of length, need to be broken down into easy to read sections, especially if you want to keep mobile users reading. There are a number of ways you can do this, but the two most popular are through infographics and lists.

What this tells us is that readers generally prefer content that can:

  • Display a large amount of information in a clean, easy to read, and visual format i.e., infographics.
  • Are scannable.Take for example list articles. You can format these to be highly scannable, yet still include all the essential information.
  • Tell us what to expect. We like to know what an article is about before we read it.
If you are writing longer articles that contain a large amount of information try creating an infographic, and summarizing the most important parts in a list.

Next month we will reveal five more tips to enhance content sharing. In the mean time, if you have any questions about creating effective content or on social media, contact us today.

Published with permission from TechAdvisory.org. Source.