Now more than ever…People Matter, Things Don’t

October 1st, 2013

By John Christie, Sinu co-founder and COO

Sinu was founded in 2000 on a simple premise: that people matter, things don’t. In other words, technology is just one more tool to help employee productivity and support the goals of your organization and it’s our job to deliver reliable service for your employees.

So what’s the buzz about Business Intelligence?

August 30th, 2013

By John Christie, Co-founder and COO of Sinu

Whether you know what business intelligence is or not, we all understand the importance of good data in our decision-making process. But where do we get the data to drive our decisions? And who’s got time to analyze it?

As your IT department, Sinu manages a vast amount of data about your company.

Reducing the randomness of choosing new Business Solutions

July 2nd, 2013

by Larry Velez, Sinu founder and CTO

There are two topics I find myself talking about often lately. One is the emotional impact that Hurricane Sandy had on small businesses in the Northeast. The other is the emotional response to the ongoing NSA leak incident and how it is affecting company’s openness to cloud based solutions.

The People Cost of Technology

June 4th, 2013

By Larry Velez, Founder and CTO

For decades the focus of business and technology solutions has been on the acquisition and implementation of the tool.

In the dawn of computing, hardware was the scarcest portion of early information technology solutions and IBM mainframes, which cost $1MM, were a large competitive advantage.

Understanding the rhythm of your technology

April 30th, 2013

By Larry Velez, Sinu Founder & CTO

An interesting article on has pointers to a lot of compelling information about why people like music and what benefits humans have from feeling better when they hear music they recognize.

One of the theories highlighted in this article is that the repeating patterns in music create a mental game in the brain where it tries to predict what will come next and the brain rewards itself for being right.

When is your hardware ‘good enough’? Creating a hardware replacement plan to support productivity

March 29th, 2013

By Larry Velez, Founder & CTO

The consumer space gets tons of research because it tends to be a global and large business space. This article from Tech.Pinions (3/22/13) explores what happens when everyone already has a smartphone.It outlines the changes in ways new products are introduced in mature consumer markets – when you are no longer selling to people who don’t have that product but instead to people who are upgrading their previous version of that product.

Think of IT as an extension of your people

February 14th, 2013

By Larry Velez, Sinu founder and CTO

With Dell on the verge of becoming a private company, the landscape is changing.

This might indicate we are firmly in a mobile world now, with the desktop taking a backseat to mobile devices and tablets.

What does a small business do now, facing a Windows 8 upgrade, Dell going to the gym to work out for a while, and those sexy Apple products?

I say small businesses should begin looking at their companies’ IT investments as a collection of Business Solutions.

News to go… This new app has my attention.

January 29th, 2013

By Larry Velez

I prefer listening to news articles and found a new app called Umano – it lets me keep my eye on the road and my hands free to shift through the gears. With Umano, I can start playing articles on a particular channel and not have to touch my phone again until I am at my destination.